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    Categories: social Media

Aadhaar Invades Facebook – New Users Asked To Submit Aadhaar Verified Name!

In the month of April this year, we had published a satirical post, wherein we had created a scenario where every Google search, Facebook account and Tinder swipe was linked with Aadhaar.

We had never imagined that this will become true within 9 months.

Aadhaar has officially invaded Facebook, and very soon, every social media portal can be in the grip of it.

Facebook has confirmed this development.

Aadhaar Verified Name For Facebook: Not A Satire Anymore!

New users, who are trying to open a new Facebook account, are now prompted with a message ‘asking’ them to enter their Aadhaar name in the field where the users are supposed to enter their name.

This was first discovered by a Reddit India, and soon the news spread everywhere.

Here is the screenshot of this Aadhaar based name request from Facebook:

Facebook Asking For ‘Aadhaar’ Name

Note here, that not every new user is being shown this prompt.

Facebook: Yes, Aadhaar Age Is Here!

Facebook has confirmed that this new reality.

In a statement, Facebook has said that this part of a new ‘experiment’, and few users who are trying to sign up with Facebook are being prompted with Aadhaar based naming.

This is the official statement from Facebook on this issue:

“We want to make sure people can use the names they’re known by on Facebook, and can easily connect with friends and family. This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognize them. This is an optional prompt which we are testing, people are not required to enter the name on their Aadhaar card,”

We should feel lucky that Facebook is not asking to enter Aadhaar number for creating a new account, but nonetheless, this is a big, massive move to link Aadhaar with social media.

And this news becomes even more important because right now, India is Facebook’s largest market with 241 million active users.

Do you think a scenario can emerge wherein Facebook asks everyone to link their Aadhaar number with their account, or else the account would be deactivated?

Do you think other social media portals like Twitter, Linkedin, Instagram, Whatsapp can also jump into the Aadhaar mode, and replicate what Facebook is doing?

Do you think Aadhaar will officially invade every social media and website in the future?

Do let us know by commenting right here!


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Mohul Ghosh :Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul