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Instagram India Stats 2017: #Love Most Used, Marine Drive Beats Taj Mahal!

This is the last month of the year, as per our tradition, we will bring to you the most popular lists of social media, covering images, videos, posts, advertisements, controversies and more.

To kickstart this special listicles, we start with Instagram and Yahoo India, which have released their best of best list of 2017.

Instagram: Marine Drive Beats Taj Mahal; New Delhi Beats Mumbai

Instagram has revealed that Marine Drive, the 3.6-kilometre-long boulevard in South Mumbai constructed by late philanthropist Bhagojisheth Keer & Pallonji Mistry has emerged as the most Instagrammed location in India.

This way, Marine Drive has beaten Taj Mahal, which is the most popular tourist attraction in the country, and the visible face of the tourism industry.

Besides #marinedrive, hashtags such as #queensneclace and #mumbaisunset were most popular with images related to marine drive.

New Delhi’s commercial hub Connaught Place was at #2 as the most Instagrammed location, while Taj Mahal slipped to #3.

Other prominent locations in the most Instagrammed location includes:

  • #4: Calangute Beach, Goa
  • #5: India Gate, New Dehi
  • #6: Golden Temple, Amritsar
  • #7: Baga Beach, Goa
  • #8: Hauz Khas Village, New Delhi
  • #9: Nandi Hills, Bengaluru
  • #10: Qutab Minar, New Delhi

Meanwhile, New Delhi has emerged as the most Instagrammed city in India, beating Mumbai by a comprehensive margin, which is at #2.

Bengaluru is at #3 while Hyderabad is ranked #4 in the list.

Other cities in this list at Pune, Kolkata, Ahmedabad, Jaipur, Goa and Surat.

#love was the most used hashtag on Instagram in 2017; while Beyonce’s pregnancy pic was the most Instagrammed image in 2017.

Here is the full list.

Yahoo India’s Year In Review, 2017; Sunny Leone Tops Again!

On the other hand, Sunny Leone has once again beaten all celebrities, when it comes to popularity on Yahoo India search.

In Yahoo India’s year end list, Sunny Leone has comprehensively beaten celebrities such as Priyanka Chopra, Katrina Kaif and others to emerge as #1 in the female celebrity list.

These are the most searched female celebrities on Yahoo India:

  • #1: Sunny Leone
  • #2: Priyanka Chopra
  • #3: Aishwarya Rai
  • #4: Katrina Kaif
  • #5: Deepika Padukone
  • #6: Kareena Kapoor
  • #7: Mamta Kulkarni (this is surprising!)
  • #8: Disha Patani
  • #9: Kavya Madhavan
  • #10: Esha Gupta

In the male celebrities list, Vinod Khanna topped the list, as the news related to him trended when he expired in April this year. At #2 is Kapil Sharma, thereby beating Salman Khan and Shahrukh Khan in the list.

In the TV shows category, Bigg Boss is at #1, as it beats Games of Thrones, which has been ranked at #4 as the most popular TV show in India.

Here is the list:

  • Bigg Boss 11
  • Shin Chan
  • Taarak Mehta Ka Ooltah Chashmah
  • Game Of Thrones
  • Tom and Jerry
  • Motu aur Patlu
  • Peppa Pig
  • Mr. Bean
  • Kumkum Bhagya
  • Balveer

You can find all the rankings under Yahoo India’s Year in Review 2017 here.

Mohul Ghosh: Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul
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