Categories: Ecommerce

Flipkart One-upped Amazon This Festive Season; The Figures Are Mind-Boggling!


Except Shopclues, festive season sale is more or less over for Flipkart and Amazon, India’s two of the biggest e-commerce portals.

Which portal was able to sell the highest? Which one was able to attract most number of users? These are some of the most common questions which are generally asked after such massive sale campaigns.

This year, Flipkart has already declared their massive victory over Amazon in terms of sales volume; and some reports have emerged which actually supports Flipkart’s claims.

On the other hand, Amazon has declared this festive season as their best ever, but haven’t exactly challenged Flipkart’s claims.

What is the truth of the ecommerce’ biggest discount show?

Flipkart: We Have Beaten Amazon

As soon as the festive season ended, Flipkart declared their emphatic victory over Amazon, and the margin of this claim is what makes it super interesting.

As per Flipkart, during the 5-day Big Billion Day, Flipkart garnered 70% share of the overall spending.

In fact, if we believe Flipkart’s claims, then they were able to sell 13 lakh units of smartphones in the first 20 hours of the sale.

Overall, smartphones and TVs have been declared as the most selling products on Flipkart.

Earlier, Flipkart had predicted that they will sell double of what they sold last year in the same festive sale; and if this is what happened, then that means gross sale of approximately Rs 6000 crore by Flipkart.

Amazon’s Reaction: Best Sale Ever!

Meanwhile Amazon India has reacted subtly to Flipkart’s claims, as they have neither confirmed it nor denied it.

But, they have claimed that this festive sale has been their best ever.

Manish Tiwary, vice-president, category management at Amazon India said, “This Diwali for us at Amazon.in was the biggest shopping event ever — the largest in terms of units, sale value, sellers, number of customers, number of pin codes we served, etc.,”

Amazon claimed that Prime members took the lead as they shopped furiously during the sales period.

As per Amazon, sale of mobile phones increased by 150%, while large appliances such as TV and washing machines witnessed an increase of 3.7 times, compared to last year.

He added: “Prime membership continues to be our highest selling product — this is a trend that continues from last Diwali,”

But Reports & Numbers Support Flipkart’s Claims

Meanwhile fresh numbers arriving from RedSeer Consulting suggest victory for Flipkart, albeit not in that range which they have claimed.

As per Redseer, Flipkart was able to grab 58% market share this festive season, compared to 26% grabbed by Amazon.

Now, Amazon’s share has actually decreased from 32% last year to 26%; meanwhile Flipkart’s share has increased from 50% to 58% this year.

Overall, GMV of approximately $1.5 billion was sold this festive season sale on Indian ecommerce portals, which is a growth rate of 40%. Last year, the growth rate was 46%, compared to 2015.

Even if the numbers are true, this is nothing compared to what China did during their festive day sales. Alibaba alone accounted for $17.8 billion of online sales, in one single day in 2016.

Which ecommerce portals did you choose this festive day season? Do let us know by commenting right here!

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Mohul Ghosh :Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul