Reliance Jio Is Now Offering Free Home Delivery Of SIM Cards Across 600 Cities; Freebies By Jio Sucked Away 11.7% Of Telecom Revenues
‘Free’ is a term which is being exploited fully by Reliance Jio.
Jio is now offering ‘free’ home delivery of SIM Cards across 600 Indian cities, which is certainly a first for the telecom market in India. At the same time, a report by Jefferies states that freebies rolled out by Jio has sucked away 11.7% of revenues from the entire telecom industry in India.
What more damage will Jio’s ‘free’ offers do?
Free Home Delivery Of Jio SIM Cards Across 600 Cities
In a first for the telecom industry, Reliance Jio has decided to offer free home delivery of their SIM Cards, across 600 Indian cities.
This offer can be easily availed via Jio’s official website, where a mini-portal has been created for the same.
Mainly, any user can order free home delivery of Jio SIM Cards in three steps:
a) Download MyJio App on their 4G smartphone
b) Generate coupon code via the app
c) Book an appointment with the Jio representative, and be ready with their Aadhaar card for instant eKYC
Besides, there is another offer wherein users can get JioFi 4G hotspot within 90 minutes. However, this offer is valid only for selected Indian cities. Under the special offer for JioFi 4G hotspot, users can get 100% cashback, while exchanging their old dongle with JioFi.
The cashback can be availed via various offers, such as hotel bookings, flight bookings and more.
Jio Sucked Away 11.7% Revenues Of Telecom Firms
Even as Jio is attempting to further penetrate the market via free home delivery of SIM Cards, a recent report by Jefferies has claimed that Jio has sucked away 11.7% of the overall revenues of telecom companies, via their free offers.
The report said, “Reliance Jio effect was also evident in the decline being maximum in metro and A circles where Reliance Jio has a higher penetration, and where the smartphone ecosystem is better developed,”
As per the findings of the report, Jio’s subscriber base has now reached 108 million by the end of Q4 of 2016, and 80 million of them are active users. The report analysed that the top three telecom companies are now commanding 76% of the revenues generated by the industry, and that the Indian market will “remain a five-player market at best, with three equally strong competitors (Bharti, Voda-Idea combined and Jio) being as bad for incumbents as a fragmented market at present.”
Recently, another report by The Internet Trends Report 2017 by Kleiner Perkins Caufield Byers (KPCB) stated that due to Jio’s massive presence, and disruptive nature, the cost of per GB data has reduced by 50%, all over the country within a year.