In the past year, YouTube has blown up with the sheer content and volume of video creators on the platform. The company has also taken steps to ensure the right content reaches the viewers, and alongside promote smaller YouTubers by highlighting their content every week.
In fact, because of a glitch, the subscriber count of most YouTubers fell by a good 2-3% in January this year, but the company was quick enough to rectify that. Now, YouTube is introducing a new policy that will affect a lot of budding YouTube creators.
In a blog post, YouTube has said that advertisements will no longer be shown until the channel reaches a lifetime views of 10,000. “Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel,” says YouTube.
Of course, with such restrictions, the damage has to be taken by those who are genuine, but YouTube ensures that the impact will be minimal to such channels. Good news is that any revenue earned on channels with under 10k views up until today will not be impacted.
The YouTube Partner Program(YPP), launched in 2007, is how the company allows creators to monetize their videos, basic approval and no infringement of copyrights. Now, once a channel hits 10k views, YouTube will review the channel for authenticity and if approved, it will be brought under YPP.
Will this impact small and new creators?
First things first, YPP was a program for every content creator to gain insights into increasing views, creating new content and engaging the viewers. If YouTube restricts this to only those creators that have 10k+ views, then a lot of new creators will be hit.
In fact, it is in the initial stages when the creators need motivation and guidance to create more content. This basically means YouTube will not be helping these YouTubers in any way to engage with their viewers and get bigger, let only monetize their videos.
On the flipside, most YouTube creators do not start out with the idea of earning money from the platform. From a side-job, it gradually becomes the main job and that is usually after one gets 10,000 views, which seems like a decent enough threshold for now.
Using simple calculations and assumptions, someone with lifetime views of 10,000 will usually have at least 40 videos each with 250 views on an average. This is interestingly how most creators start with before graduating to higher subscriber count. YouTube is just trying to differentiate between sudden bust-outs and viral content from genuine content.
But, this small change will still hit a lot of budding creators out there who want to be seen on the platform. Nevertheless, if you have a passion for content creation, you should keep going, and in this case till you hit 10k views on your channel. It can be a game changer but it completely depending on your dedication at the end of the day.
Source: YouTube