Youtube is much more than a platform – It’s a complete eco-system of on-demand education, entertainment and inspiration, all combined into one.
As per Youtube’s own official statistics, they have paid $2 billion to content creators since 2007; and more than 1 billion people use Youtube to watch videos, which is one-third of the total Internet population globally.
Once we come to know which were the most viewed videos across various niches, then we can get a sense of the pulse, of the demand-swing of the audience. Youtube has just released their annual report of the most watched videos in India for the year 2016, and there are some interesting statistics from the same:
Kapil Sharma Show Beats AIB and TVF
In the category of the most trending videos, Kapil Sharma Show has conveniently beat both TVF and AIB. Interestingly, SET India, which published The Kapil Sharma Show has 8.3 million subscribers, meanwhile TVF has 2.05 million subscribers and AIB has 1.8 million subscribers.
The show which was most watched on Youtube was Episode 23-Sultan In Kapil’s Mohalla– 9th July 2016, which garnered 22.5 million views as of now.
Ayat Shaikh – Blind Audition – Episode 1 by The Voice India Kids was ranked #2, with 20.8 million views, while Crime Patrol Dial 100 – Andhkaar – Episode 254 was ranked #3 with 18.1 million views.
Two shows of TVF was ranked in the top 10: TVF’s Truth or Dare with Dad with 5.7 million views and Permanent Roommates Season 2, Episode 1: The Parents with 4.3 million views.
AIB too had two shows in the top 10 list: Honest Bars & Restaurants | Part 01 with 3.9 million views and Zakir Khan – What happens when you fail in an exam! AIB Diwas with 2.8 million views.
Dettol Declared As Most Viewed Advertisement
In terms of advertisements, Dettol’s Sheron ke Panje – #MaaMaane Dettol Ka Dhula ad was viewed record 13.7 million time, thereby becoming the most viewed ad in 2016.
At #2 was Ranveer Ching Returns, directed by Rohit Shetty, which was viewed 11.5 million times.
In terms of ecommerce, Amazon, Make My Trip and Ola topped the charts.
In the tech sector, only Samsung was able to come up with some creativity, as their video of Samsung Galaxy S7 and S7 Edge Official Introduction was ranked #10 with 2.9 million views.
You can see the complete report here."Youtube Rewind 2016: Kapil Sharma Show Declared As Top Trending Video Of 2016; Kabali Trailer Viewed Most",