Religious Hooliganism Humiliates Myntra For A Cartoon They Didn’t Even Create; #BoycottMyntra Trends For Whole Day
And, it happened yet again. Trolls in the mask of religious hooliganism created a ruckus on Twitter, and defamed Myntra for something they didn’t even create or commissioned.
#BoycottMyntra was suddenly trending on Twitter yesterday for a harmless and humorous cartoon created by an online creative group, which had Myntra’s logo on it. So called protectors of Hinduism jumped into the battle to defame a multi million dollar fashion portal, for no fault of theirs.
Harmless Humor Which Ignited Mindless Hatred
ScrollDroll, which is an online portal run by a ‘bunch of creative folks’ from Delhi created few humourous cartoons depicting Hindu Gods and Goddesses, way back in the month of February.
Taking the theme of online shopping, they had used logos of Myntra, Flipkart, Zomato and other portals, showcasing some funny scenarios portraying Hindu Gods.
One such cartoon, depicting Draupadi and Lord Krishna was shared by one Gita S Kapoor, who is Vice President, BJP Women’s Wing Andheri, Mumbai. She tweeted late night on August 25th: “@myntra kindly explain or go the Amazon/Snapdeal way.”
— Gita S. Kapoor (@GitaSKapoor) August 25, 2016
The cartoon depicts a scene from Mahabharata, wherein Dushasana is trying to disrobe Draupadi , and Lord Krishna saves her dignity by making the length of the saree infinite. In the cartoon, Lord Krishna is shown ordering extra length saree from Myntra.
The tweet became viral, having hundreds of retweets and likes, and was picked by religious trolls, who started a hashtag #BoycottMyntra, which trended for whole day on August 26th, 2016.
ScrollDroll Takes Responsibility; Myntra On Backfoot
Meanwhile, after the ruckus and the viral tweets, ScrollDroll, the original creator of these cartoons clarified that it’s their creation, and they even issued an apology for hurting sentiments of people.
By afternoon, they tweeted, “We apologize and deeply regret if any of our artwork has hurt the sentiments of anyone.”. Besides, ScrollDroll also made clear that Myntra has no part in this humor, directly or indirectly.
We apologize and deeply regret if any of our artwork has hurt the sentiments of anyone.
— ScrollDroll (@ScrollDroll) August 25, 2016
By evening, enough damage had been done to Myntra, as even they had to make a clarification, although there was no ‘fault’ of theirs.
They said that neither they have created this cartoon, nor they endorse the idea.
We did not create this artwork nor do we endorse this. https://t.co/EWyWUEsky5
— Myntra (@myntra) August 26, 2016
This is a clear cut case of religious intolerance, and low IQ from trolls, who couldn’t differentiate wit from insult; and have certainly no understanding of the World’s oldest religion which has neither an origin nor an end.
Even if Myntra did commission these creatives, as part of marketing outreach, is Hinduism so weak that it will get offended by little bit of humor? Should everyone start uninstalling Myntra’s app, just because they portrayed Hindu Gods in their cartoons?
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