Many Chinese smartphone manufacturers are flocking to India to look for alternative markets and promising sales. TCL, a Chinese electronics manufacturer company, has set foot in the Indian market with a range of televisions and a smartphone as well.
At first the company might look like any other Chinese manufacturer, but TCL is known to manufacture Alcatel smartphones, in a joint venture with Alcatel-Lucent of France. TCL stands for “The Creative Life”, a slogan that represents its aspirations of building one of world’s most innovative and trusted enterprises.
Keeping in mind the competition in India, TCL has launched its premium Ultra HD and Full HD televisions that double up as smart TVs, pose a sleek design with curved display and come with large display sizes. The televisions are priced very reasonably and we’re sure these segments are going to get more competitive.
Commenting on the launch, Mr. Praveen Valecha, Regional Director – TCL India, said, “Our entry into the smartphones and television category in India is a strategic move that reinforces our commitment to lead technology and innovation. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users.”
Details of the Gadgets launched
P1(43-inch Ultra HD) and P1(48-inch Full HD) series – The 48-inch (121 cm) Curved Full HD Smart TV comes with a slim and lean design, with over 1 Million pixels and detailed visuals. The segmented body looks slim and light, with an overall thickness of 69.6mm, the thinnest part is only 12mm.
The 43-inch Ultra HD Smart TV from TCL isn’t curved like its sibling, but offers a contrast ratio of 4000:1 and a Quad-core CPU. However, the company has not released the full specifications of this television. In China, the TV comes loaded with HDMI ports, USB ports and Netflix and other VoD applications.
TCL’s Curved C48 Smart TV contains upgraded functions like screen mirroring, built-in Wi-Fi, Wi-Fi direct, App Store and much more designed with rich content to completely woo its customers. The TCL nScreen application lets you use your smartphone or tablet as a remote control, provided both the devices are connected by WiFi.
The built-in Dolby Digital AC3, and Dolby Prologic II surround sound processor meet most of DVB-T and Media Playback demand. The Smart Volume feature automatically adjusts the program volumes thus eliminating unwanted and sudden spikes in the audio output for a richer sound experience.
Users can discover a world of applications with the App store 3.3 which provides a range of applications from video-on-demand, to social, gaming, and music. Users can also record and playback the programs whenever they want, to the USB.
TCL D2900 series(32-inch and 40-inch)
This LED TV line includes two models in 40-inch and 32-inch screen sizes. All the models include a powerful ASIC processor and feature LED quality with more than One million pixels, 1080p HDMI video format, which means increased clarity and picture detail.
Both 32’(81cm) and 40”(100cm) LED Televisions from TCL come fitted with 2 USB and HDMI ports for better connectivity, and superior audio output. The TVs are packed with features like, all time Running Dynamic Skin color and Blue color control, Black level stretch for Contrast level enhancement, 3-D Chrome Filter and 3D Adaptive De-interlacing to reduce De-Mosaic Noise.
TCL 562 Smartphone
Powered by the Octa Core (4×1.8GHz + 4×1.0GHz) Helio P10 MT6755M Chipset, the 5.5-inch full HD Zero Distortion display-featuring TCL 562 smartphone comes with Android 6.0 pre-installed. The handset comes with 3GB RAM and 32GB of internal memory, and 2960 mAh battery.
The phone houses a 5MP wide view angle lens at the front as well as the 13MP AF camera with LED dual tone flash and 0.3 ultra-fast focus rear camera at the back. The phone is LTE enabled and comes with Bluetooth 4.2.
Announcing the launch of these devices in India, Mr. Nicolas Zibell, Vice President of TCL Corporation, said, “At TCL we are conscious of the world getting faster and demanding more from life in every way. Users dependence on technology is growing and so we want to make their lives simpler and enriching. The TCL 562 is a smartphone suited to helps users to multi-task between work and entertainment.”
The smartphone also has a fingerprint authentication feature, HI-FI Sound technology and a dual-rear camera that allows you to take shots quickly through the ultra-fast focus rear camera. Idea users will get 1GB of data per month for 3 months in their respective circles.
How do these TCL electronics fare with other players in India?
Television market in India is still isn’t as competitive as smartphones, purely because the technology isn’t as replaceable as these smaller gadgets. However, this is about to change as other manufacturers like Reliance Jio and LeEco enter India.
These TCL televisions have been priced very competitively and take on the recently launched Ringing Bells LED television. The TCL 32” D2900 & 40” D2900 Full HD series will be available in India at Rs.13,990 and Rs. 20,990 respectively. TCL 43-inch UHD TV is priced at Rs. 31,990 and TCL 48-inch FHD TV is priced at Rs. 37,990.
The smartphone has been priced very reasonably at Rs. 10,990, directly taking on the likes of Asus Zenfone, Moto G series and LeEco Le 2. This whole range of TCL electronics is available exclusively on Amazon India.
The cheapest television is priced only slightly higher than Ringing Bells, and with a proven track record, TCL looks like a more attractive option. The televisions are not just plain televisions, but come with smart TV features and exciting connectivity options that are sure to disrupt the market.
The smartphone has been priced relatively lower, and while it may get lost in the sea of smartphones, it might gain popularity as the company launches more premium phones in the market. Overall, all these gadgets look very promising and we cannot wait to try them out.