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Lenovo To Make 50% of its Smartphones in India; Moto X Force Launched at Rs 49,999

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Lenovo Logo-001

Many global handset manufacturers have turned to India to manufacture their smartphones locally, helping them cut costs and increase efficiency. Vivo is ingesting lot of money into India to establish factories to manufacture its phones in India, along with Gionee, Asus and India’s own Micromax following same practices.

It does not come as a surprise that Chinese giant Lenovo is following footsteps of its competitors. In the middle of last year, Lenovo had decided to start the manufacturing of its phones locally, but the volumes were not as high as they are in China.

Lenovo has spoken about its plan to ramp-up production in the country and foresees majority of its smartphones being made in India by the end of 2016. Lenovo had recently decided to kill the brand Motorola and rename it to Moto by Lenovo, by continuing just two major sub-brands, Moto by Lenovo and Vibe series.

At the manufacturing plant in Chennai, which has a capacity of 6 Million units, Lenovo hopes to manufacture more than 50% of its smartphones in India in 2016.

Sudhin Mathur, Lenovo India Director, talked about the Make in India initiative from Lenovo, “Outside China, India is the only country where we are manufacturing both Moto and Lenovo phones. We intend to enhance our manufacturing capabilities in India and in 2016, more than half of the smartphones we sell here would be Made in India.” Now we’re not saying that this is not a good news, but we expected Lenovo to increase the production in India to at least 75%, a place where its Motorola phones have been selling like hot cakes since the time it re-entered India.

Lenovo sold a combined 8 Million smartphones in 2016, which is a 1.6x increase over 2014. It shows a lot of potential for Lenovo in India, which has seen a massive increase in sales owing to fact that people are shifting to Chinese manufacturers over American and Korean counterparts.

Moto X Force launched in India

Moto X Force

Motorola has finally announced its ‘shatterproof’ screen phone in India, dubbed Moto X Force. Force represents the unbreakable screen ability, which of course is not proof to hard smashes. However, in maximum scenarios the smartphone screen will be as good as new.

The smartphone is available in India via Amazon and Flipkart at Rs 49,999 for the 32GB version, while the 64GB version will cost you about 53,999. The phone will be available in offline stores as well starting today.

The pricing is definitely not as good as one might expect, but considering your phone will not give up in even the darkest days, it makes a lot of sense to get the premium tag on it. Take it as a promise from Motorola that in your daily usage, you will never have to care about the screen, and never spend extra on getting a screen replacement. Shout out to adventure enthusiasts who like to vlog!

Specifications wise, there are top of the line elements, as below:

  • 5.4-inch qHD shatterproof AMOLED flexible display, smash-proof guarantee for 4 years
  • Snapdragon 810 processor with 3GB of RAM and 32/64GB internal storage options
  • Android Lollipop 5.1.1, 6.0 Marshmallow coming soon as promised by Motorola
  • microSD card slot available to expand the internal storage to 2TB
  • 3,740 mAh battery, with quick charge ability, to give two days of juice
  • 21MP rear camera with 5MP front-facing camera

If you’re looking for a tension-free smartphone to last you till you’re bored of it, Moto X Force is the answer. Smartphones have come a long way, and considering the fact that Motorola listens to its customers, we could expect a well rounded package in the coming years.

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