Home » Business » Finance » Myntra Financials: Revenue Jumps 78%, But Losses Surge by 4X
Last updated: January 29, 2016 at 12:39 pm

Myntra Financials: Revenue Jumps 78%, But Losses Surge by 4X

Myntra Financial Startup Performance

Myntra, which got acquired by Flipkart in May, 2014 has reported revenue figures of INR 773 crores against a loss of INR 740 crores for FY 14-15. Myntra is one of the leading fashion e-commerce portal in India and competes with the likes of Jabong, Fashion and You among others.

Financial Performance

Myntra is owned and operated by Myntra Designs Private Limited. The company reported a revenue growth of 78%, its revenue stood at INR 773 crores in FY 14-15 vis-à-vis INR 433 crores in FY 13-14.

The losses surged more than four folds from INR 173 crores in FY 13-14 to INR 740 crores in FY 14-15. In comparison, Jabong had reported a revenue of INR 1083 crores with a loss of INR 44 crores in the same period.

Myntra Revenue & PAT since inception

Myntra operates on an inventory-led model, and recognizes its revenue from the sale of goods through the website and the mobile app. It also realizes revenue from the technology solution services from operating the internet portal in the form of brand name license fees, technology license fees, domain name fees and service fees. Its revenue from operations was 96% of the total revenue.

The major expenses for the company as a percentage of the total expenses were purchase of stock-in-trade at 72%, Employee expense at 14% and advertising promotional expenses at 11%.

Interestingly, the employee expenses went up by 401% in the period. Following chart gives a break-up of the major expenses:

Myntra Expenses breakup


The company has raised a total funding of INR 1831 crores. However, the major funding came post acquisition when the company saw major investments from Flipkart of INR 1160 crores during June 2014 to June 2015.

About Myntra

Myntra was founded by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena in 2007. It is an online e-commerce platform for fashion and lifestyle products including clothes, apparels and footwear and operates through an app-only model. Myntra, which specializes in fashion e-commerce, competes directly with Jabong, Yepme, Fashion and You and Limeroad in its category and indirectly with other E-commerce giants like Snapdeal and Amazon.

Myntra initially operated on a B2B model for on-demand personalization of gift items. In 2011 they shifted their focus on fashion and lifestyle products. In 2014, Myntra got acquired by Flipkart to keep players like Amazon and Snapdeal at bay. Founder and CEO, Mukesh Bansal, now heads Flipkart’s commerce platform and the ads business.

Myntra went app-only in May 2015but it seems that they have seen a decline in sales due to that. They recently announced that they clocked an annualized Gross Merchandise Value (GMV) of USD 800 million in January 2016 and are focusing on attaining positive gross profit and touching USD 1 Billion gross profit this year.

Check out Financials about other Indian startups in our #PerformanceTrak Section.

[About the AuthorsVishal and Anchal form the team that runs the Tofler blog. They like to explore and track companies, their performance and senior management. Tofler (tofler.in) is a Business Research Platform.]

"Myntra Financials: Revenue Jumps 78%, But Losses Surge by 4X", 5 out of 5 based on 4 ratings.


Click here to post a comment

Indian Startup Funding Investment Chart List 2016

Check out our Youtube Channel!


Bharti Airtel has come up with two new special offers of Rs. 3,200 and Rs. 4,000 for the customers w…

JIO Takes Legal Action; Says OOKLA Falsified Airtel Speed Results!!

After Airtel started touting themselves being the "FASTEST MOBILE DATA NETWORK" in India with TV com…

Vodafone - IDEA CELLULAR MERGER - What it Means For You? [Key HIGHLIGHTS]

So, finally the much talked about Vodafone Idea Cellular Merger has been done. Here are all the Key …

[Hindi] 36 Smartphone Brands Have Malware Pre-Installed! HOW TO REMOVE!

Ek report ke anusar bharat mein beche jaane wale 36 smartphone brands mein Malware pre-installed hot…

Subscribe to Our Youtube Channel

who's online