Quikr Launches QuikrCars; Drifts Towards Verticalization
Classifieds business Quikr is going beyond just that. They are now venturing deeper into automobiles vertical that will include cars, bikes and commercial vehicles. Called QuikrCars, it is going to be that one destination for all the car buyers and sellers. Combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks is an interesting move adding value to the company. Online automobile classifieds would be an exciting category in overall horizontal classifieds space
“We are very happy to be launching our very first boat from the Quikr mothership,” says Pranay Chulet, founder and CEO, Quikr. He further adds, “The number of transactions in our cars and bikes category had already reached an enormous scale due to our strong brand, our organic pull and cross-category usage that’s inherent in our business model. So, QuikrCars launches as a unique and differentiated market leader which combines its immense car buyer demand and industry leading listings base with deep functionality and a monetization engine specific to the cars category.”
The company is standing by its ‘No Fikar’ tagline. It offers users ‘No Fikar Car Inspection Reports’ as well as Quikr’s Maximum Sales Price calculator, to help users determine the best price range for their cars. Its localized car discovery module quests for well-liked car models those are trending and posted lately around any location in the 1000 cities and towns under Quikr’s current coverage.
This move we believe will make it convenient for car buyers to view transactions taking place in their neighbourhood. We hope this enterprise will ease the buyer’s tasks and worries as they will be able to see vehicles in the price range that they are willing to pay, a common comparison feature is also at the buyer’s service. It’s latest advertising campaign will focus on QuikrCars and feature Bollywood actor Ranveer Singh and South Indian superstar Suriya.
Quikr has been now launching verticals, cars being the first of them at the time; the company also has plans to formally launch its verticals in real estate, jobs and services in the next four weeks. Introduction of so many other verticals would be a revenue booster for the company.
Quikr has been aggressively growing over past year and have launched various new features including Buy Through Quikr button, a dedicated job portal and Quikr NXT that offers instant chat and free home deliveries.
QuikrCars will face competition for sure from existing players Cartrade, Carwale, Zigwheels and Droom. After this new move from Quikr, it would be interesting to watch out how its biggest rival OLX is going to give back. OLX might too jump into the verticalization bandwagon with this piece of news!