And yet again, very unsurprisingly, the Tata group has retained its position of being India’s most valued brand. Tata as a brand takes advantage of the improving business sentiment and invests in brand related activities like customer engagement, sponsorships, employee satisfaction and brand tracking. It thus drives the next phase of growth and proudly joins the global club of internationally recognised brands.
The result was published in the Brand Finance India 100, released today. It is an annual study conducted by leading brand valuation consultancy Brand Finance. We see India’s biggest brands being put to test here, creating a sense of higher competition, and giving a wake up call to those lagging behind. They’re well tested and determined to know which are the most powerful and most valuable.
The top 10 brands in India also included
- LIC (Life Insurance Corp.)
- Airtel (Bharti Airtel Ltd),
- Reliance (Reliance Industries Ltd),
- Indian Oil (Indian Oil Corp. Ltd),
- Infosys (Infosys Ltd),
- Larsen and Toubro (Larsen and Toubro Ltd),
- HCL (HCL Technologies Ltd) and
- ONGC (Oil and Natural Gas Corp. Ltd).
One of the reasons for Tata’s success in the Indian market is that the company is benefitting and hugely profiting on the ever-growing base of middle-class in India. The rich in India are seen to be migrating abroad to lead better lifestyles, creating bigger market for products affordable to the middle-class of the country. This is where Tata brings its products into picture. By 2030 India’s middle-class growth is expected to accelerate and reach 475 million (Figure as stated on IndiaInfoline), and hence the demand for affordable luxury goods would witness upsurge. Even last year, Tata was the most valuable brand positioned at #34 globally.
The brand value of the country’s industrial titan for the first time exceeded US$15 billion, however, the increase noted is a little slow, of just 4%. Tata is the only mega brand, which has purely Indian origins, but nevertheless, we see a few others following its footsteps.
“There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology companies, banking services are particularly competitive. Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands,” Ajimon Francis, CEO, Brand Finance India said. Such rankings are great in coaxing the top companies to pay closer attention to their brand value.
Though Ratan Tata has retired from day-to-day operations at one of the world’s largest conglomerates, he is now betting big on Indian startups. Every other week, Ratan Tata is in news for investing in Indian startups in his personal capacity!
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