$54 billion worth Amazon, which is world’s largest ecommerce market place and portal; has decided to amplify the ‘Make in India’ vision by opening up their much acclaimed and popular ‘Global Selling Program’ in India.
In a official notification shared with us, Amazon India informed Indian manufacturers and sellers can use Amazon’s ‘Selling on Amazon’ and ‘Fulfillment by Amazon’ products as part of their global selling program bundle, and thereby instantly connect with their 270 million+ customers across 180 countries.
Chad Goelzer, Director Global Sales for Amazon, said, “Our Global Selling Program in India is designed to assist Indian manufacturers & businesses to grow their business by leveraging Amazon’s state-of-the-art technology, world class logistics infrastructure and customer service expertise,”
To start with, products from Indian sellers would now be accessible at Amazon US and Amazon UK marketplaces, which will be soon extended to their other 8 market places across the world. The following 9 categories would be allowed to be listed as of now:
Apparel, Home Furnishing (including Indian Handicrafts), Jewelry, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health & Beauty products
Indian Ecommerce Turning Global With Selling on Amazon and Fulfillment By Amazon
There are 10 major market places of Amazon globally: United States, Germany, United Kingdom, France, Italy, Spain, Canada, China, Japan and now India. As Selling on Amazon program is now live in India, local manufacturers and sellers can now list their products in these 9 major markets, and increase their presence globally.
Additionally, buying customers from Amazon reside in 180 countries across the globe. Even if a customer’s country doesn’t have Amazon website (local), they can still order via Amazon global website, and have their products delivered right at their doorstep.
When it comes to delivery, then Amazon again provides two options for their global sellers: Either they can fulfill on their own, wherein they will be required to manage the full export process, customer service and return claims. Or, sellers can opt for ‘Fulfillment by Amazon’ option, and allow Amazon to manage everything right from picking the product, packing it and shipping it. A unified charge is levied which includes international shipping fee, import fee deposit and producer’s cost.
Amazon India’s Push for Dominance
This marks yet another solid step from Amazon India to increase their market share and dominance, especially in the lucrative B2B segment in India.
Amazon is aware that Alibaba is waiting patiently to capture the Indian B2B market place, and they must have observed when they partnered with CII to tap Indian B2B niche, and when they started a mobile startup incubator to help Indian entrepreneurs.
Amazon India, which has already pledged $2 billion investment in India to enhance their presence, launched a dedicated a dedicated B2B marketplace for Indian businessmen. With their innovative programs like Kirana Stores delivery and exclusive fashion portal, Amazon India is leaving no stone unturned to make maximum progression into the Indian market.
With their latest salvo, aimed at luring Indian manufacturers away from Alibaba and Snapdeal, Amazon India has certainly unleashed a major ripple in this sector. It would be interesting to observe how Indian manufacturers are able to take this forward and utilize it for their maximum interest.
