Micromax is the first Indian mobile manufacturer to make it to the elite list of Top 10 Phone Makers in the world. According to a report shared by Gartner, Micromax occupies 1.8% market share of the world smartphone market for Q1 2015 and has shipped a total of 8,158,000 devices during that period.
Micromax has revealed that all of this has been made possible by the overwhelming response received for its popular phones like Canvas Spark, Canvas Knight, Canvas Fire, etc. While Micromax has been able to achieve this historic feat which no Indian phone maker has achieved before, it’s not clearly mentioned whether the sales of Micromax’s subsidiary YU were included while forming this report or not.
Samsung Mobiles has been able to hold its top spot for this quarter as well and has 21.3% of the global smartphone market share. Apple was the second most popular smartphone maker with a market share of 13.1%.
Microsoft and LG stood at third and fourth position with 7.2% and 4.3% market share respectively. Lenovo (including Motorola) had 4.2% market share to round off the list of top 5 smartphone companies in the world.
The bottom 5 spots in this list are occupied by Huawei, Xiaomi, TCL Communication, ZTE, and finally Micromax. It must be noted that Micromax has witnessed a growth of 0.1% as compared to Q1 2014 and now occupies 1.8% of global phone shipments.
“During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets,” said Anshul Gupta, research director at Gartner. “These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 percent during the first quarter of 2015,” said Anshul Gupta, Research Director at Gartner.
The report also pointed out how Apple has managed to reduce the difference in smartphone shipments between its iPhones and Samsung phones by entering new Asian markets. There was a difference of 40 million units in the sales of Samsung phones and iPhones for Q1 2014, but the difference has reduced to 20 million units for Q1 2015.
Market Share And Units Shipped in Q1 2015
| Brand | Market Share (%) | Units Shipped (in thousands) |
| Samsung | 21.3 | 97,986 |
| Apple | 13.1 | 60,177 |
| Microsoft | 7.2 | 33,002 |
| LG Electronics | 4.3 | 19,637 |
| Lenovo (including Motorola) | 4.2 | 19,280 |
| Huawei | 4.0 | 18,590 |
| Xiaomi | 3.2 | 14,740 |
| TCL Communications | 3.1 | 14,189 |
| ZTE | 2.7 | 12,600 |
| Micromax | 1.8 | 8,158 |
| Others | 35.2 | 161,901 |
Micromax seems to be growing at a steady pace. It was last year when it overtook Apple and became the #2 tablet computer brand in India and now it has entered the list of top 10 phone brands of the world.
Good luck Micromax! We hope that you will continue to launch a mix of great value-for-money and entry-level smartphones at a reasonable price tag in India.
