Aiming To End Piracy, SaReGaMa Offers Free Streaming to 1.1 Lakh Songs Online
In one of the biggest moves by music industry in India, SaReGaMa has decided to offer 1.1 lakh songs from 14 languages for free, on their website. One of the oldest music company in India, SaReGaMa has rights to over 70% of all Bollywood music ever created. And this move by them can literally kill piracy.
In case music lovers want to purchase any song, then there is a flat charge of Rs 9 per song, which seems fair enough. The platform for online streaming and downloading of songs have been provisioned after consulting with various online streaming services present today.
All the songs can be downloaded in fidelity of 320 kbps which gives an optimized experience compared with 64 kbps or 128 kbps, which means that high quality of audio has been kept in mind.
The users who are paying to download the songs would be provided 10 downloads for each song (by paying Rs 9, using single ID), which can be used to store it in different gadgets such as laptop, desktop, tablet and smartphones.
Managing Director Vikram Mehra said, “We have created an online store which will allow people to buy our content. For sampling, we are offering the entire length of the song rather than only in parts,”
Making it clear that this move is against piracy of songs, he added, “Beyond this, it’s been forcing people to indulge in piracy as they don’t have a medium to access the collection. Even in piracy, there are chances that a person may not get a particular track or album which she is looking for”
114 year old SaReGaMa, which was born in England in 1901, has some more interesting plans related with online distribution of their vast treasure of music. For instance, uncompressed audio which has even higher quality would be sold separately, along with plans of launching mobile apps for live streaming of music.
Piracy Is Expensive
Reportedly, 98% of music in India is pirated, which means that genuine artists who create such music are left without any compensation.
A study conducted by U.S.-India Business Council (USIBC) in 2008 estimated that piracy of Bollywood movies and music results in direct loss of Rs 16000 crore annually in India (2008 estimate), and takes away 80,000 – 1,00,000 direct jobs from the industry.
Considering that ever since music has been digitalized, it has become easier for pirates to copy and sell unauthorized music, it is high time that all big record labels and music companies unite to end piracy and ensure that artists are given their dues.
This move by SaReGaMa can certainly be hailed as one of the redefining moments in the anti-piracy campaign of free India.
Will it work? Can a music lover shell out Rs 9 to download a song? Do share your views by commenting right here!