Looks like the mute button on the remote was invented by a person who could no longer stand the ill and loud ads!
91% of the viewer’s prefer to skip ads if it was an option on the television. Take that!
Though most of us hate the ads, there are certain genres of them that make you unmute the TV and watch them again and again.
Some have good songs, some our favorite actors and some tickle your funny bone. Whatever they do makes you want to buy that product.
The year 2014 saw some really great ad agencies fight out for the viewer’s attention with their creations. And yes! some were so good we decided to make a list!
1. Nescafe- Stammering standup comedian
Little did actor Hussain Dalal (who plays the standup comedian) know that that his ad would garner so much appreciation!
Shot in Mumbai for 3 days, the ad did more good to the actor than the brand itself. With the classic Nescafé tune in the background, we have Rishi (played by Hussain Dalal) who aspires to be a standup comedian who talks about his experiences as a stutter comedian and how he makes it big even with his stutter.
A must watch!
2. Idea- “No ullu banaoing”
We can’t decide if the idea internet is worth it, but the ad sure is.
The idea group came out with many situational ads of trying to promote the goodness of having internet. Trying to educate the masses about how some people cash on the other’s unawareness, the ad did open our eyes. Less of Abhishek Bachchan and more of internet.
3. Bournvita- Mother and Son “Abhi race khatam nahi hui”
This ad of Bournvita’s is by far it’s best piece. With the mother’s voice in back ground explaining her ideals about training her son to win the race is quite a inspiring one.
The race being a metaphor, the ad talks less about the vitamin A’s and D’s and focuses on the spirit. No celebrity endorsement could’ve earned so much attention!
4. Snickers- You are not you when you’re hungry
The very concept is witty and the language is crisp. The ad shows how we change our behavior when we get hungry.
The ad has many editions of it where in a group of guys, one of them behaves like a “heroine” personified by actress Rekha, Urmila Martondkar and Sonam Kapoor. You’ll never get bored of them! ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘.
5. Fastrack- Dump them, move on
Known for it’s youth trendsetting ads, fastrack does it again!
The ad shows how a guy dumps the litter anywhere he wants and with a catchy tamil song “Ding Dong” in the background shows a great climax where the guy is thrown off into the garbage van. A truly simple yet great commercial!
6. Imperial Blue- Men will be men
With a ghazal “pyaar ki raah” playing in the background, the ad opens up the fresh perspective to how men behave.
Metaphorical and tricky, the ads always make you smile at the way the subjects in the ad act. With the lift ad, supermarket ad and car ad, the ads very skillfully bring out how men are obsessed about impressing women by default.
7. TBZ- Wedding ads
The ad opens with a wedding scene, with an equally peppy song to go with it.
TBZ has released two ads of the same –garlands and shoes. The whole message is conveyed without words. Short and sweet- the ad is a great visual treat.
8. Cadbury Bournville- Not so sweet
Shot in a British set up, the ad shows a girl sweet mouthing her pet cat and while her listeners are so tired of her talking sweet all the time, that a pitcher plant swallows her.
A perfect ad for a not so sweet chocolate. It’s twisty end is what brings a smile to your face! For all those sweet obsessed girls!
9. Samsung Note 4- Dad and Daughter
A feel good ad, this ad shows how a dad gets his little daughter ready for school, just when the office calls for a presentation.
A good way to showcase what The Samsung Note 4 can do for you, the ad ends with the dad giving a good presentation at office whilst spending time with his daughter.
10. OLX- O Womaniya
To get the masses embrace the “bech do” idea is quite a task in India. However the TVC OLX rolled out earlier this year did have quite a lot of takers.
A woman asks her husband for some new furniture and appliances, which is turned down. But the woman makes money by “selling her old stuff on her cellphone”. The ad has been appreciated well, that the sequel has also been aired.
This is a list of all those ads we want to have a look at for having been an exception to the “mute the TV when the ads are on” rule.
Which one did you like the most of all these? Or do you think we missed a better TV commercial? Do let us know in comments!"The Top 10 Best Indian TV Commercials Of 2014",