Google’s Shoppable Hangout – First in Asia with Myntra and Hrithik
Ecommerce in India is growing at a rapid pace and everyone wants to have a bit of the pie. Flipkart is the blue-eyed boy of Indian ecommerce for funding, Snapdeal also got a $50 million funding last year and that leaves us with Myntra where everybody is focusing on. And Google is no different.
Google had partnered with high-end designer Diane von Furstenberg for the September 2013 ‘Shoppable’ Google+Hangout where participants could click to buy DVF products as the designer fielded questions about her life and career. In the DVF hangout, the shopping happens through the Google Shopping. Have a look at this video in case you missed it.
Now, in a similar way for India, the search giant has roped in online retailer Myntra and Krrish superstar Hrithik Roshan to host Asia’s first ‘shoppable’ hangout.
The hangout will happen on Myntra’s YouTube channel and while fans and users would be talking to the star, participants can also shop-as-they-talk HRX products, the private label for casual wear which Hrithik recently launched!
Not only this, Myntra is running a contest to select one winner who gets to hangout with Hrithik Roshan on air and 10 other lucky winners will be given autographed posters and T-shirts & Myntra gift vouchers worth Rs 20000 in total.
Google and ecommerce: The search giant has been very bullish about the e-commerce market in India. GOSF arranged by Google is testament to that fact. E-commerce companies are also major advertisers on Google. And Hangout isn’t doing very well either!
Google and Myntra: Google played a major part in promoting the e-commerce fest GOSF where Myntra sold 1 lakh pieces of merchandise. So Myntra seems to be very accommodative for Google.
In mid-December last, Indianroots.com in association with NDTVGoodtimes hosted India’s first ever Virtual Wedding Show on Google Hangout. Some of the greatest Indian wedding connoisseurs – Sabysachi, Rohit Bal, Anita Dongre were a part of it.
Any advantage? A large amount of excitement is created through such marketing antics, especially with the blockbuster success of Krrish 3 movie. Hrithik’s HRX would get a boost, users would get more used to Hangouts and Myntra would get a more global brand recognition.
It remains to see if such endeavors add to the long term value of brands and help in user engagement.
What do you think?