Whatsapp, one of the leading mobile messaging platforms in the world has partnered with India’s 5 largest telecom provider Tata Docomo.
In this new offering, Tata Docomo will be offering unlimited whatsapp usage to its subscribers at Rs. 15, but the validity for the same is for 15 days. So, roughly at the cost of Re 1 per day, Tata Docomo users can enjoy unlimited Whatsapp messaging.
Tata Docomo has also released a Television commercial on Youtube which announces the Whatsapp offering to its customer. The TVC has not yet been aired on national television.
Along with Whatsapp offering, Tata Docomo also has various pay per site plans that are focused on usage of single popular sites by users.
For example, Tata Docomo has “Mail Combo” pack for Rs. 25 per month with a limit of 500 mb, where users can use any webmail site till limit is reached. Similarly it has “Social Networking sites” combo, that will allow users to use any social networking site for Rs. 25 with a limit of 500mb of data. Single site packs are available Rs. 10 with 200 mb limit where users can use single site like Gmail, Facebook, Twitter, Nimbuzz etc upto 30 days.
Why These Partnerships?
Over last year or so, every operator has forged multiple partnerships with either mobile messaging platforms or Social networks, as they are some of the most used services on mobiles and smartphones.
Now, the competition is no more on voice tariffs, but on value add services like these. With smartphone penetration growing at over 100 percent rate, users are hungry for plans that will allow them to use Messaging, social and mail apps at lower rates.
Another reason for demand for such packs arises from the fact that normal mobile internet plans are still relatively costly (approx Rs. 150 to 200 per GB for 3G) for mobile subscribers. In such cases cheap unlimited packs like these that offer focused usage look attractive to users, who only want to use specific services like Whatsapp or Facebook!
[Disclaimer: Tata Docomo is an advertiser with Trak.in]