Bharti SoftBank, a joint venture between Bharti and Softbank Japan have now made a foray into mobile gaming. They have launched a mobile gaming studio called “Tiny Mogul Games”.
The studio already has 2 free mobile games launched on Android Play store – SongQuest, a music trivia game and Shiva – The Time bender, the superhero-saving-the-universe kind of game. Both these games have been launched in last couple of weeks and seem to have notched up over 5000 downloads each already.
Currently, these games are available on Android Play store and will be ported to other platforms in near future. According to Kavin Mittal, mobile games released by Tiny Mogul Games aim to reach a user base of over million downloads by end of the year.
Tiny Mogul Game is BSB’s 3rd major step in mobile space – They already have Hike, a free mobile messaging service on lines of whatsapp, which has seen great bit of traction. According to some accounts, Hike crossed 5 million total downloads on various platforms by end of April 2013.
BSB’s other major mobile foray came in June of last year when they acquired 49 percent stake in mobile location based service Hoppr.
Tiny Mogul Games plans to increase their portfolio of games from two to five march next year according to ToI. They currently has a small team based out of Bangalore, which seems to be in expansion mode (Their job listing page shows that)
There is one important aspect about TMG games – They are first games to have direct carrier billing. Though, both the games are free, they will have in-app purchase of virtual goods and premium downloads. BSB has already tied up with Vodafone, Idea Cellular and Bharti themselves, so the user does not need to pay anything upfront for purchases made in apps. The price of purchase will automatically be deducted for pre-paid users and it will be included in monthly bill for post paid users.
Another interesting aspect about both SongQuest and Shiva is that they are specifically made with Indian audience in mind. The names of characters, the background etc have a distinct Indian flavour.
The app also seem to have been liked by people who have downloaded it, with both the games getting ratings of over 4 stars.