Indian Phablet Shipments Grew 17 Times YoY: IDC


There is a reason why the word “Phablet” has entered into Oxford Dictionary this year – They are getting uber popular across the world and especially in India. Phablet shipments grew a whooping 17 times compared to last year according to IDC’s Quarterly Mobile Phone Tracker report for India. Phablets are essentially large screen smartphones with screen size between 5 inch and 6.99 inch.

IDC’s report found that vendors shipped 9.3 million smartphones in 2Q13 compared to 3.5 million units in the same period of 2012 and grew over 50 percent compared to first quarter of 2013.

Among all smartphone shipments, phablets now account for 30 percent of market share. While smartphones are doing quite well, feature phones are now falling off the radar. Latter’s market share has fallen to 85 percent of total market in 2Q2013.

IDC report states that Indian vendors are now increasingly preferred by Indian mobile consumers, even though Samsung and Nokia still lead Indian mobile phone market share. Indian vendors like Micromax, Karbonn, Lava, Intex and Celkon have registered far higher growth as compared to multi-national vendors. This also shows that Indian vendors have successfully transitioned from feature phones to Smartphone arena.

Indian Smartphone Vendors alone accounted for more than half of the total smartphone market in 2Q13.

Top 5 Smartphone Vendors in India

Top 5 Smarphone Vendors market share

Samsung’s market share remained more or less equal compared to previous quarter as they saw increased sales due to their aggressive marketing strategies like cash-back and zero percent interest EMI schemes. Micromax increased  their market share to 22 percent on back of excellent sales of their canvas series. They have now crossed 2 million units mark in smartphone shipments. Karbonn also increased their market share marginally on back of their titanium series.

Nokia’s smartphone market share in India is 5 percent, thanks to moderate success of Nokia Lumia series, especially Nokia 520 which was successfully pitched by nokia as alternative to other Android phones at competitive price.

I am quite surprised that IDC report puts Sony at 5th position compared to Indian vendors like Celkon or Lava,  who have been seeing good sales for their smartphones off late.

Readers have to note that various research agencies offer their research reports on mobile phone shipments. Interestingly, they all vary from each other. For example, the Voice and Data report released few days back showed that Samsung had 31 percent market share in India, while Apple was 5th largest mobile handset vendor.

  1. […] India would replace US to become the second largest smartphone market after China. Vendors shipped 9.3 million smartphone units in Q2 of 2013 compared to 3.5 million units in the same period of 2012. While Micromax and other local players […]

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