Indian Mobile Handset Market Stats: Samsung Beats Nokia, Apple Grows 417 Percent
While Samsung has been on top when it came to Smartphones, in overall mobile sales Nokia has always held the top spot for more than a decade. That is history now.
Nokia has finally relinquished its throne in India to Samsung according to annual V&D 100 report. The survey looked at sales of over 30 mobile handsets from Indian as well as International companies across categories like feature phones, multimedia phones, enterprise phones and Smartphones.
Indian mobile handset market posted revenues of Rs. 35,946 crore in FY 2013, as compared to Rs. 31,330 crore in FY12 registering a growth of 14.7 percent. As expected, Smartphone category was the fastest growing category among all mobile phone categories.
Samsung’s rise in India has been tremendous to say the least – Their revenues grew 43.6 percent from 7891 crore last year to 11,328 crore this year. Samsung now has a 31.5 mobile market share in India.
During the same time, Nokia’s revenues fell from Rs. 11,925 in FY2012 to Rs. 9780 crore in FY2013 registering a drop of 18 percent. Nokia now has a mobile market share of 27.2 percent in India.
According to the report, Nokia’s fall came due to the fact that they did not cater to Indian users with dual-sim phones, which is one of the most important features that Indian look for. This opportunity was tapped by Indian players and Nokia lost heavily in the bargain.
Another reason for Nokia’s fall was due to absence of cheaper Android smartphones which were loved by Indian masses. Instead, they chose to stick with Windows 8 operating system which could not create much impact on Indian users, primarily due to lack of applications on the system as well steep price range of their Windows phones.
Micromax, which has had a stellar run with their Canvas series smartphones grew their revenues by 58.6 percent clocking revenues of Rs. 3138 crores compared to 1978 crores in FY2012. Micromax currently has 8.7 percent market share in India.
Karbonn Mobiles also witnessed excellent growth figures – Their revenues grew by 73.1 percent, from 1327 crore in FY2012 to Rs. 2297 crore this year and enjoy a market share of 6.4 percent.
The most surprising finding by the report was entry of Apple in as one of the Top ten mobile brands in India. Apple grew its revenues by whooping 417.2 percent in India, from Rs. 250 crore last year to Rs. 1293 crore in FY2013. They now command 3.6 percent market share in India.