As expected, Micromax is rising on the charts. According to a recently released report, Micromax was the second most researched handset brand after Samsung in Feb 2013, while Micromax A110 Canvas 2 was the most researched handset model in January 2013 (I guess A116 will be for March 2013).
The “Mobile Handset Market Insights” report released by Precision Match also stated that Nokia is slowly getting back on popularity charts with range of Nokia Asha and Lumia phone. Also, Sony who are not selling too many phones still are able to generate quite a bit of consumer interests in their handsets. They were 4th most researched mobile brand on the internet in February 2013.
On the other side, Blackberry is not doing to well even with a lot of hype that Blackberry Z10 created in past few weeks. They were 7th most search handset brand in India.
As is expected the 2 most researched handset price categories are for the phones that cost between Rs. 5k to Rs. 10k or for the high-end phones above Rs. 20 k.
Given the fact that insights for the report are based on audience data of 5.3 million unique users across India over the 3 months (Dec 2012 to February 2013), the findings do give a ballpark idea on what is happening in Mobile handset market in India.
Statistics and analysis are good.