Home » Business » Brand » Apple Releasing Colourful iPhones? Desperation?
Last updated: March 5, 2013 at 9:41 am

Apple Releasing Colourful iPhones? Desperation?

Apple, though sitting on piles of cash, seems to be quite desperate with its brand value taking a dip in recent times. All the decisions in past 12 months or so point to that.

Now, according to report in Huffington Post, iPhone 6 is rumored to come out in different color variation similar to Nokia Lumia (the colorful handsets of Lumia have been talk of town for quite some time now). See the purported screenshot that Huffington Post has released.

Colorful iPhoneNow, I do not have anything against dressing up smartphones in bright colours, but when it Apple does it, it needs to be looked at closely.

Apple is known for its innovation, the user friendliness, its eliteness, its high-handedness and other traits that will generally be associated with a brand that is supremely confident about itself and its products.

But if the rumours of colorful  iPhone are true, for me personally, it does not fit the image of Apple that I have. Infact, not only this one, but decisions like coming up with a smaller, cheaper iPad, offering iPhone in installments and other similar things are slowly making Apple a generic brand rather than one which is enviable to masses and darling of the elite.

Don’t get me wrong, these may be the right business decisions, but from brand perspective I think they are further bringing down the brand value of Apple.

Would love to hear your thoughts on this!

1 Comment

Click here to post a comment

  • Looks like after Steve Jobs, Apple is running out of ideas and direction. May be later they will come up with ideas like setting up assembly lines in India to cut costs like Harley :) Or may be buy back guarantee after 3 yrs use like Tata Manza :)) Or may be one Ipad free with one I6 :)))

Indian Startup Funding & Investment Chart 2017

Check out our Youtube Channel!

BSNL STV339 Offers 3GB Data /Day | NEW COMBO plans to Beat JIO

Buoyed and encouraged by a record 2.95 million new activations in the month of March, pan-India, BSN…

हिंदी | Amazon Fire TV Stick Vs Google Chromecast 2 | तुलना

Doston Amazon ne Amazon Fire Stick TV Bharat mein launch kiya hai. Hum aaj uski tulna Google Chromec…

Amazon Fire TV Stick Vs Google Chromecast 2 | Comparison |

Amazon has finally launched the much-awaited Amazon Fire TV Stick in India at Rs. 3,999. ------ You…

Reliance Jio ISD Calling @ Just ₹3 Per Min | ISD Rate Cutter Plans

Reliance Jio has now introduced ISD calling for as low as Rs. 3 per minute - for calls to US, UK, Ca…

Subscribe to Our Youtube Channel

who's online