Home » Business » Brand » Apple Releasing Colourful iPhones? Desperation?
Last updated: March 5, 2013 at 9:41 am

Apple Releasing Colourful iPhones? Desperation?

Apple, though sitting on piles of cash, seems to be quite desperate with its brand value taking a dip in recent times. All the decisions in past 12 months or so point to that.

Now, according to report in Huffington Post, iPhone 6 is rumored to come out in different color variation similar to Nokia Lumia (the colorful handsets of Lumia have been talk of town for quite some time now). See the purported screenshot that Huffington Post has released.

Colorful iPhoneNow, I do not have anything against dressing up smartphones in bright colours, but when it Apple does it, it needs to be looked at closely.

Apple is known for its innovation, the user friendliness, its eliteness, its high-handedness and other traits that will generally be associated with a brand that is supremely confident about itself and its products.

But if the rumours of colorful  iPhone are true, for me personally, it does not fit the image of Apple that I have. Infact, not only this one, but decisions like coming up with a smaller, cheaper iPad, offering iPhone in installments and other similar things are slowly making Apple a generic brand rather than one which is enviable to masses and darling of the elite.

Don’t get me wrong, these may be the right business decisions, but from brand perspective I think they are further bringing down the brand value of Apple.

Would love to hear your thoughts on this!

1 Comment

Click here to post a comment

  • Looks like after Steve Jobs, Apple is running out of ideas and direction. May be later they will come up with ideas like setting up assembly lines in India to cut costs like Harley :) Or may be buy back guarantee after 3 yrs use like Tata Manza :)) Or may be one Ipad free with one I6 :)))

Indian Startup Funding Investment Chart List 2016

Check out our Youtube Channel!

Jio Experience Centre at Reliance Corporate Park - A Quick Walktrough

Reliance Jio had arranged their first bloggers event at Reliance Corporate Park in Mumbai, where the…

Top 10 Largest IPO's By Technology Companies Worldwide

Snapchat is planning to come out with their IPO somewhere in March 2017 and is estimated to be value…

Reliance Jio Apple Offer - Free 1 Year Bundled Data & More...

Reliance Jio and Apple have partnered with each other, wherein all Jio customers purchasing a new iP…

The Automation Threat: Is it Real?

World Bank has reconfirmed our fears and apprehensions about the future of jobs and the extent to wh…

who's online

Pin It on Pinterest