While growing mobile industry in India is opening its doors for more and more OEMs, its no less than a golden goose for internet content providers. Mobile internet users overtook their PC counterparts in the midst of last year itself, and a stable growth line heading towards North was indicating this trend to continue for now.
Surprisingly, the growing ratio of mobile web surfers took a dip last months. Ratio of users accessing internet via mobile phone in India was 54.95% in January 2013 against 58.78% in December 2012, a decline of 6.5% month over month. Though on a y-o-y basis this marks a growth of almost 30%.
In recent past many companies has launched mobile internet related services assuming this as a growing trend. These services range from Video, song streaming services to banking, financial transactions, accounting and numerous other services.
Mobile Traffic to decline further?
On a long term basis, certainly not…
Recent reports and researches clearly suggest a strong growth in this ratio. Pundits are assuming mobile internet users to cross 150 million mark by 2015.
Recently users have started adapting large screen size mobiles which would also serve as a catalyst in growing use of mobile phones for multimedia usage and web browsing.
The decline is clearly a result of hike in data tariffs. 2G, which still rules the portable data connectivity has seen a hike of almost 25% towards the end of December. The average rate of 1GB 2G data (with a validity of around 30 days) has been increased to Rs 124 from an average of Rs 99. Shortly users will be used to (as always) with the hiked prices and trendline should start pointing towards North again. Additionally, the 3G Data rates are slowly falling, which will add to the mobile traffic upward growth.
In another interesting report from Statcounter, Nokia, which is constantly losing its top rank in various fields, still rules the mobile web browsing ratio in India. 52.1% of mobile web surfers used a Nokia mobile to access the Internet.
Though globally, Apple replaced Nokia for the first time with 25.86% followed by Samsung with 22.69% and Nokia with 22.15%.