Samsung beats Nokia, finally on overall numbers as well!
IHS iSuppli reports are out and according to them, Samsung shipped more mobile phones than Nokia in 2012.
This is the first time in 14 years that Nokia has been anything but first. Even currently they are second and by a huge margin at that. According to iSuppli in 2012, Samsung holds 29% whereas Nokia is at 24% with Apple coming third with 10%. Fourth and Fifth spots are held by ZTE (6%) and LG (4%) respectively.
Now, this ranking is based on mobile phones and not just smartphones. Yet, the impact of smartphones is clearly visible. Apple, which just sells iPhone holds such predominance that it is second in overall shipments when it doesn’t sell much in a country like India. Samsung obviously have had a turn of luck since the advent of Android. They made the right decision and with some amazing products like Galaxy series and Note series they are holding the fort against Apple and beating rest of the competition.
The important thing to note here is not that Samsung has crossed Nokia. The important thing is that it is not shocking. If anything, people might ask how did it take so long. This denotes the change in mindset of people.
Once I remember, a person could go without a Nokia charger anywhere as there was bound to be someone with the same charger. Now, the same status has been achieved by microUSB. On the contrary, it is increasingly becoming difficult to find a Nokia’s charger lying around. Numbers reflect a downfall that is in people’s mind for a long time now.
Another important stat that I found was that Global Handset shipments was up just 1%. That is measly and shows that most probably we have reached a plateau. Smartphone shipments on the other hand have increased almost 35%.
People are replacing their feature phones with smartphones and they are doing it fast. Android, with its variety and availability from less than $100 to $500 is taking the baton in this shift. It also denotes that there is a lot of market that can be tapped albeit in the smartphone section only.
For all practical purposes, mobile phone market on the whole is stagnant for now. Smartphones are growing at the expense of Feature phones.