Sorry Google, I am extremely disappointed with your Great Online Shopping Festival – It was not a festival, but a big huge farce!
I was (like thousands others) anticipating GOSF to bring about the “real” deals, probably comparable to the likes of Black Friday or Cyber Monday, but that was not to be. Infact, regular coupon sites and discount codes offered are much better.
I logged into GOSF after midnight and within 10 minutes of browsing few deals, here was my reaction which I put up on Facebook.
Generally, the idea behind such single day shopping extravaganza is that a very minute percentage of products from the catalogue are sold at extremely discounted prices. What the online retailers cash in is the additional products that get sold, and new customers that they gain from such “deal days”. Its win-win for both the buyer as well as seller.
Frustrating thing about GOSF was that out 100 sites that registered, I could not find a single deal where I could say “WoW”. And if that factor is not there, I term this whole exercise as a big failure. Google just raised high hopes but delivered nothing.
All the deals and discounts which are available on GOSF could be termed as regular deals, which probably you get during any festive season.
What was even more disappointing was Google’s choice of participating sites. There were real estate sites, travel sites, Job sites and even a car manufacturer (Skoda).
I don’t have anything against listing these sites, but then they had to offer something really attractive rather than run of the mill regulars. Infact, some sites listed did not have any discounts at all. Here is what Sulekha ad mentioned - “India’s #1 online destination for buying, selling and renting properties – property.sulekha.com Property / Rentals”.
In some cases, the site did not even load when I clicked on the GOSF banner. For eg: the Skoda banner, which said – “Avail the SKODA Rapid birthday offer now!”. After clicking, here is the page I got. I tested it yesterday as well as now. Here is the screenshot.
Having said all this – I understand that Google never promised that GOSF would offer you great attractive discounts and deals, but honestly, Google had a great opportunity. I am sure with little push from their side, the e-tailers would have definitely offered better discounts…
I can only say GOSF for me was a “Great Online Shopping FARCE”