If you are one such social media enthusiast, who cares more about how your profile looks on a social networking site, than how you look in real life, here is something that might just freak you out. Many of the Facebook users (individuals and brands alike), got a shocker when they woke up one fine day to realize that their Cover Photo is no more!
Of late, different social media forums have seen users complaining removal of their Cover Photo overnight. Since, there has been no announcement, per se, regarding any change in Terms of Service, the reason why these photos are been pulled is not really known. However, what many deem to be the culprit is the following message that appears, when one attempts to upload a new cover photo in lieu of the removed one:
"Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers."
Hence, it is being speculated that it is a move on Facebook’s part to strictly pull out the images that tended to be promotional in nature.
The issue appears to be a move by Facebook to aggressively crack down on images that are considered promotional. Though, the good thing is that the picture is not deleted, but just removed from the cover position, what is of concern is that the user is not informed or warned of it, and learns it only once the picture is gone!
Reactions on Twitter, of those at the suffering end, enable the conclusion this seems to be happening a little too frequently in the recent past. There have been claims from the users that the photos they had been using were their own and had no promotional content as such, the majority of them had been the ones that had in them some kind of promotion, ambassadors, bill-boards, etc.
This alertness from Facebook’s end has made the users reminiscent of the times when a few brand pages had been banned for using Facebook’s property to bring out their inorganic growth and run contests.
There were a few guidelines Facebook had brought to light, at the time of introduction of Cover Photos, which said a strict No-No to the following:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page, will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
Hence, if you think there is anything you are violating, rush and DIY (Do it Yourself), before Facebook takes the pain for you.