Mary Meeker’s landmark “Internet Trends report” which was initially published in May of this year has been updated. Mary Meeker is a general partner at Kleiner Perkins Caufield & Byers and focuses on Digital sector investments.
According to the updated report, India has lowest penetration of smartphones compared to other economies of the world. Only 4 percent of Indians have smartphones compared to nearly quarter (24%) in China and half (48%) in United States.
Even though our Smartphone penetration is extremely low, we still rank 5th in the world due to sheer numbers. Only Brazil, Japan, US and China have more smartphone subscribers than India. In sheer numbers China has over 270 million people who carry smartphones, while the maximum penetration is in Japan, where 65% of all mobile users are on Smartphones.
Internet Traffic: Desktop Vs Mobile
India stands out in this report on one particular aspect, the traffic that comes from Desktop Computer as compared to Mobile Devices. In percentage terms, internet traffic from mobile is highest in the world.
In May 2012, mobile traffic crossed desktop traffic and has been growing even faster since then. As of October 2012, mobile traffic accounted for more than 60% overall traffic. And with Smartphone penetration expected to go up drastically in next few years, mobile internet traffic may account for multiples of desktop traffic.
This phenomenon is quite unique to India due to the fact that desktop penetration is extremely low, and falling even further. Couple it with the fact that very few people have internet at homes – It is expensive and at the same time its availability is patchy. Contrary to that, majority of phones have internet on them, either 3G or Edge/GPRS connectivity.
Full Updated Internet Trends Report
If you are in online or mobile space, have this report bookmarked for reference. It really gives a great insight on current Internet and Mobile Trends.