With a billion users on its roaster, who would have thought Facebook would be offering incentives for mobile sign-ups. But that is the fact…
Like everyone, Facebook also understand that handheld portable devices are the future. Content consumption on mobile devices will rule the future and Facebook wants to expedite that process, especially in a country like India where there are 900 mobile subscribers but only a fraction of them have personal computers at home.
That’s precisely the reason, why Facebook is offering Rs. 50 for every signup that happens through mobile.
This incentive is only for India though, and that is also for a reason. India has less than 50 million users on Facebook. There is such a huge potential for Facebook to grow in India, but if the growth numbers are seen over past few months, it is relatively slow.
Facebook wants to entice nearly 500 million (considering real headcount of people having mobile phones) mobile users in India to signup and for most of them mobile is the only way.
The Rs. 50 Incentive for Mobile sign-up…will it work
It is clear that FB wants people to signup through their mobile phones and that’s why the incentive.
Facebook is providing Rs. 50 for every referral that you bring in. User will need to go to a special link created for – http://m.facebook.com/tt. But don’t get too excited, you will not be getting cash. It will be in the form of a talktime, which will be credited your account in 3 days time. Facebook has not posted any terms and conditions on the signup page, but if it is purely on referral basis and no audit is going to be done, Facebook needs to get ready for lot of fake profiles that will be getting created in coming days.
I am not too sure how many new signups will Facebook get with this incentive plan, but there will be lot of people with lot of time on hand, who will make a job out of creating false facebook accounts to pocket 50 bucks… that’s for sure!
What’s your take?