One of the biggest reason for startup failure is due to the fact that many entrepreneurs are not able to garner enough exposure without spending money. Majority of startups are boot-strapped and they do not have advertising & marketing budgets to spread the message about their startup.
Having said, that it is equally true that there are enough channels for Entrepreneurs where they can pitch their startups to get exposure. While many don’t know about these channels, others are not able to take advantage of them in proper manner.
Alok Kejriwal, a serial entrepreneur and head of 2win group of companies, has published a slideshare deck which offers excellent tips on how an entrepreneur can do focused PR for his / her startup. This deck not only gives pointers but also put across practical examples of how it can be done.
And yes, all the tips and methods that Alok has mentioned in this deck are free and does not cost anything. I am sure if these tips are used, a startup stands a very high chance of getting exposed in Offline, Online as well as Social media.
PR for Startups! A Reference Guide
Note: If you are seeing this in newsletter, please click on title link to see the slideshare deck, which may not be visible to you