Rediff.com launches official Android Rediff News App
Rediff.com has launched Rediff News, an app for android based devices to cater to the growing use of smartphones in India.
"Each and every platform enhancement is directly tied to Rediff’s commitment to making our users’ online news experience richer and more beneficial. With this latest innovation, the most up-to-date and relevant news stories from India and around the globe are now at readers’ fingertips – instantly, when they want it" said Ajit Balakrishnan, CEO, Chairman and Founder of Rediff.com.
The app will deliver latest updates in various news categories including business, sports, cricket and movies among others. Rediff.com regulars will find themselves in familiar territory with categories like Get Ahead. As opposed to a linear news feed, Rediff News brings the latest stories with pictures in a tiled Pinterest-style display with images and videos.
Like most other news apps, Rediff News allows quick sharing of posts on a wide range of social networking portals and services including Whatsapp messenger, email, Facebook and Twitter. Mobile android users can also share posts via SMS.
The app will compete to grab the attention of users of android devices in India with other popular news apps like The Times of India, NDTV, Hindustan Times News, IBN Live and DNA News among others.
Along with Rediff.com’s trendy approach to news items, the tiled interface emerges as the app’s USP. Tiled images and videos will potentially take a tad longer to load on slower connections but user experience is heightened once the app completes updating.
As India witnesses a surge in e-commerce it will be interesting to see if Rediff leverages the new app to drive traffic to its shopping portal or will it launch a dedicated shopping app in the future.
Rediff.com is ranked 13th in Alexa’s Top Sites in India and has more than 66 lakh unique pages viewed every single day. Site Analytics’ stats suggest that Rediff.com gets nearly 3 lakh unique visitors every day. The audience measurement portal places the Ajit Balakrishnan founded website 3rd in competitive ranking, behind TOI and Hindustan Times.
On Google Play, one user points out "I’m a long time fan of rediff news as they get the fastest updates. Now I can get updated on the go." Another android user said "I am a fan of Rediff news, since they provide fast and accurate news. This was a long awaited app for Rediff and it doesn’t disappoint….I am addicted to this app." Evidently, Rediff.com has a loyal following. Fans armed with android devices will be happy to download the app and catch up on the latest news from their favourite portal.
Arun’s Take on Rediff News App:
After using this app on my Android mobile for few minutes, I can say that Rediff has got everything right with this Android App. The opening tiled screen is excellent way of presenting content (and its fashionable as well now). Once you click on one of tiled pictures, the good-length excerpt of the news loads quickly, allowing viewer to get full gist of the story. If the user really wants to read any further, then he can load the whole story. I will no doubt give Rediff Android app a 5 star rating which is also what most other users are giving. Out of about 37 ratings till now, 34 have given 5 while 3 have give 4 ratings.!
If you are a Android mobile user, do download the app and let us know what you feel.