An interesting survey by the research firm eMarketer has revealed that the Social Networking platform Twitter leads Facebook in mobile ads revenue. The Survey revealed that the US mobile ads market is largely dominated by Google, with no other website anywhere near the firm’s revenue even in 2014, according to eMarketer.
According to the Survey, Twitter, that earns most of its mobile revenue through ‘Promoted Tweets’ will earn $129.7 million through mobile advertising this year.
Facebook, who have over 900 million subscribers and launched mobile ads for the first time this year, lags far behind this figure.
Facebook is expected to earn just $72.7 million as mobile ads revenues this year. Following Google on the second number is the Internet radio firm Pandora, who earned $226.4 million through mobile ads this year.
eMarketer has estimated the current US mobile ad market at $2.61 billion this year, which it expects to swell to $12 billion by 2016. Although this would take Google’s revenues to $3758.5 million by 2014, Facebook would hold the second position at $629.4, a sixth of what Google would have.
These estimates are for the US market, but we can expect similar trends here in India. eMarketer has based its estimates on various factors. One of those factors includes the usage of mobile devices to access the web.
More and more number of people, especially the youth of India are using their mobile devices to keep track of things on the internet. When it comes to youth, it is known that they use social platforms frequently. Twitter is not yet that popular in India and only a small fraction of internet users in India use Twitter, though a majority of them are on Facebook.
This fact would clearly lead to increase in Facebook’s revenues from Mobile ads in India. The Survey from eMarketer gives an idea of some more things that would unravel in India in the time to come.
If the US ad market is growing by six times in the next 4 years, we can have an idea of the growth in India. While we do not expect the growth to be so drastic, it is obviously good news for the players who expect to earn large revenues from mobile ads.