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UEFA Euro 2012: Airtel Bags exclusive Video Rights for Mobiles!


Airtel has announced today that it has bagged exclusive video rights for UEFA Euro 2012 on Mobile platform. With this, Airtel mobile customers across India can enjoy exclusive access to mobile and video content (including LIVE streaming) of exciting soccer matches during UEFA Euro 2012.


This is great news for all the Indian Soccer fans – however, it does not come cheap. As an Airtel subscriber, if you live stream the entire match on 3G, you may end up paying close to Rs. 200 per match. On 2G it is quite reasonable (Rs. 20 for 80 mins), but I am not sure how live streaming on 2G would work. Airtel has introduced packs that will allow varied level of updates to its customers

How to activate UEFA EURO 2012 & their Charges (For Airtel Customers Only)


  • Description: Catch the live action of EURO 2012 on your smartphone.
  • Activation: SMS TV to 54321  (toll free)
  • Charges: Download: Nil, Subscription: Rs. 40 per week – 20 mins on 3G and 80 mins on 2G


  • Description: Receive SMS updates on latest scorelines, goals, table standing, player quotes, fans reactions, off-field news and pre-match and post-match analysis. During matches, updates are sent before the start of the match, half-time and fulltime updates and the latest table standings.
  • Activation: SMS GOAL to 54321 (toll free) / USSD – Dial *321*471# (toll free)
  • Charges : Rs. 3 per match day


  • Description: The GO! GO! GOAL! Contest is football quiz
    • Football quiz based on Euro 2012
    • 3 questions daily on SMS toll free.
    • 01 Jun to 01 Jul 2012
    • Total Duration : 31 days
  • Prizes: Daily Prize Sodexo Voucher for 2 ( Rs 1000/- each)  / Weekly Prize Samsung Galaxy H/S (1 every week, worth Rs. 9000) / Bumper Prize  All Paid Trip to Old Trafford (Manchester United) for 2 persons


  • Description: Receive SMS updates on your favourite footballers. Get two SMS updates on the top footballers of all time
  • Activation: SMS HOF to 54321 (toll free) / USSD – Dial *321*471# (toll free)
  • Charges : Rs. 1 per day


  • Description: Receive MMS and SMS updates on latest scores, pre-match and post-match analysis, off-field news and statistics. Customers subscribed to this pack will receive 2 MMS daily along with 6 SMS updates on the latest match scores, news and table standings.
  • Activation: USSD – Dial *646*235# (toll free)
  • Charges :Rs. 3 per day

For people who are not big football fans, 2012 UEFA European Football Championship 2012 will be held from 8th June to 1st July 2012 and will be fought between Top 16 European teams.

Note: In the press release sent to us – URL for further details was given as . I was surprised to find that this url leads to some very different website called I am not sure what to make of it? Have parts of Airtel website hacked? Check it out yourself…

airtel website hacked

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