Bharti Softbank acquires 49% stake in Mobile Location based services startup


Bharti Softbank, a 50:50 Joint Venture between Bharti and SOFTBANK CORP has announced acquisition of 49% percent stake in mobile startup Y2CF Digital Media Pvt. Ltd. with an option of acquiring majority stake in the company at later stage.

BSB and Y2CF together plan to launch device-agnostic location based service under brand name Hoppr.


Hoppr aim to build the hyper local mobile commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brands and merchants in their vicinity. As of now, hoppr has already forged partnerships with Airtel, Aircel, Idea, Reliance, Tata Docomo and Vodafone, which will initially cover 3000 retail outlets / locations focused in top 4 cities – Delhi, Mumbai, Kolkata and Bengaluru, and offer customers great rewards and special services on the go.

With India’s mobile subscriber base exploding to over 900 million, and smartphones getting immensely popular with Indians, mobile location based services are expected to play a major role. Offering rewards and coupons based on mobile user’s location is very popular in countries like Japan and US. Hoppr plans to offer similar services where users will receive rewards, coupons and incentives for shopping offline if they are on the Hoppr network.

Overall has a great potential and it being a device & carrier agnostic service, it has a great chance of becoming popular amongst Indian Mobile users.

Give a try and let us know what you think?

[P.S: check out Hoppr’s favicon – It is exactly same as Orkut..even the color…]

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