Google is strengthening its offering for businesses – Just a couple of days back it launched Business photos feature for Indian establishments giving peak into the interiors of their business. Today it has announced roll out of Google+ Local, a place where people can write reviews, give ratings and recommend local joints and establishments.
Google+ has introduced a new tab called “local”, which will allow users to discover and share local information featuring “Zagat” scores and recommendations from your friend circle.
From local tab, Google+ users can search for specific places or browse the ones which are highly rated. If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.
Google+ Local uses Zagat rating system (Google acquired Zagat last year) and have integrated their user reviews and ratings inside Google+ local.
Each place you see in Google+ Local will now be scored using Zagat’s 30-point scale, which tells you all about the various aspects of a place so you can make the best decisions. For example, a restaurant that has great food but not great decor might be 4 stars, but with Zagat you’d see a 26 in Food and an 8 in Decor, and know that it might not be the best place for date night. [source]
Google+ local is not limited to just food joints and restaurants but all kinds of business. The best part is Google+ local is already integrated with Google Maps for Mobile on Android and iOS devices, so the users can have information on the go.
The launch of Google+ local should send warning signs to Indian food/restaurant review sites like Burrp.com, Zomato.com and host of other similar sites which have come up in India in last couple of years.
Give Google+ Local a spin and let us know what you feel!