With Indian ARPU’s being lowest in the world, Telecom Operators in India are creating monetization channels that will positively affect their bottom-line. Airtel yesterday announced launch of mobile advertising platform that will enable advertisers to reach out to the right audience.
In the press release sent to us, not too many details have been given, but it says that Airtel’s new mobile advertising platform “will equip advertisers to connect with potential customers in a targeted and personalized fashion via their mobile phones. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.”
From Airtel’s perspective they are probably in the best position to leverage the mobile advertising opportunity, which is slated to grow exponentially in next few years. Given that Airtel has largest customer base in India, this may turn to be an attractive proposition for advertisers as well to reach out to targeted consumers pan-India.
The press release states that Airtel’s m-Advertising platform, will enable advertisers to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences. Thanks to Airtel’s massive reach it has capability to deliver high impact burst in just a few hours using touch points such as end of call notifications, recharge notifications & Digital TV guides.
It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users etc. With this platform, companies can also extend their access to the rural audience with voice solutions.