Consumer Trust in various forms of advertising and marketing has changed over the years, more so in last 5 years. Did you know that 7 out of 10 Internet users trust brand websites and consumer opinions over traditional forms of marketing and advertising?
One thing is common – While making a decision, the strongest trust factor comes from recommendations given by family & friends. On the other side, textual advertising on Mobile phones has lowest trust levels.
Folks at flowdown have put together a infographic that shows how much consumers trust various forms of marketing & advertising. Hope the readers find it interesting.
[Note: Click on the image to zoom]