I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprise when the page loaded – I was a bit confused for couple of seconds wondering if I landed on “Yahoo typo” homepage. But that was not true….
Here is the Yahoo Mail Homepage which was presented to me!
Yahoo Mail had a full homepage advertisement of Indian brand – Fastrack . The ad diverted me to their Facebook page. I am assuming that this ad will be shown only to users from Indian sub-continent and even then Fastrack is guaranteed of hundreds of thousands if not millions of Facebook Fans.
Fastrack being a youth brand, seems to be on a big ad-spending spree just before the Valentines day and this Yahoo homepage mail campaign is a great way of capturing huge number of fans.
However, I am surprised that Yahoo is accepting full homepage ads on probably one of its most popular pages in India – Yahoo Mail.
For me it comes across as a serious sign of desperation – what do you think?
[Note: As I mentioned earlier, I visit Yahoo mail homepage very rarely and I am not sure if it is a regular thing for Yahoo. For me it was a first and hence decided to write on it]