I am not sure if you have noticed, but Rediff Homepage has got a makeover. It is not a drastic one, but there are some noticeable changes. Rediff had set a precedence (in India, which no one followed :)) in 2009 when it introduced a minimalistic, ad-less homepage design, which was a sea-change from previously busy cluttered interface.
While many liked it (I was one of them), there were few who did have harsh words to say. Over last couple of years, slight tweaking has taken place with few icons changing and new sections getting introduced. However, today’s change look slightly more prominent with structure, as well as color of links changing.
What I obviously hated in the redesign was the amount of real-estate given to Shopping & Daily Deals. If you consider the total Homepage real-estate over 25% of space is given to them, while the news section (which essentially is the core of Rediff) gets much lesser space.
Rediff has also changed the structure with news headlines now showing up on the left instead of earlier right.
Given the whitewash that Indian cricket team was handed down-under, Cricket section has gone out of favour. Additionally, the link colors have changed to Navy Blue as compared to earlier standard electric blue.
For a regular visitor, it may not look like much of a change, but just the fact that Rediff is giving more importance to “e-commerce” side of things rather than its core “news” probably points to changes we may see in future…
What is your take?