Bulk International SMSes banned by TRAI – Now what?


After the TRAI’s directive to introduce stringent fines on Telecom Operators as well as marketers, Spam calls and SMSes to Indian mobile subscribers have definitely reduced. If the earlier frequency of such smses were 10 a day, it has come down to probably 2 or 3 a day. Though, the problem of Pesky messages did not resolve completely.

The reason is that marketers found new ways to circumvent this ban. The TRAI directive was applicable to local telecom operators, but not the international ones. Marketers took advantage of this and started sending these bulk smses through international gateways. Infact, no sooner did that TRAI ruling came into effect on 27th September 2011, many companies started advertising their services of sending Bulk smses through International gateways.

TRAI has taken note of this and has now come out with yet another ruling to ban bulk international smses. To address unsolicited commercial communications and to effectively control SMS coming from international locations, TRAI today issued a  direction to all the Access Providers and the operators mandating them to take the following steps, within next thirty days:

  • All international SMS  containing alphabet header or alphanumeric header  or +91 as originating country code should not be delivered through the network.
  • If any source or number from outside the country generates more than 200 SMSes per hour with similar ‘signature’, the same  should not be delivered through the network.
  • Only valid codes associated with the network  of those entities  with whom agreements have been signed by the Access Providers shall be allowed in the network.

Essentially, within next 30 days, most mobile subscribers in India should be fully Spam-SMS-Free, unless marketers find yet another way to circumvent. Though, in my personal opinion, this should be final nail in the coffin for marketers as far as sending unsolicited messages go. Even if they end up finding any other way, it would not be cost effective or feasible enough for marketers to use it!

[TRAI ruling PDF]

  1. Krishna Kapadia says

    user can still send SMS to DND numbers in bulk (to your own members, client's number) using our software. It sends SMS from PC via mobile.

  2. Krishna says

    You can SMS to DND numbers using our software.
    visit my site : http://www.thinqnew.com
    you can send SMS from PC via mobile in bulk

  3. Mukul Mathur says

    So, can we still integrate an SMS gateway on our portal to send updates to our customers..? like a confirmation of a booked/cancelled ticket, a reminder, etc or such messages are also banned…Pls suggest on priority…its important..

    I would like my customers (registered/Subscribed) to receive SMS updates….

  4. Kumar Raj says

    TRAI is take MVAS from left right and center.

  5. Ishani Malik says

    wonder what will happen to companies like way2sms.com.

    1. Arun Prabhudesai says

      They are already struggling since TRAI's first directive came into effect on September 27th…

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