In this time and age when selling yourself to get noticed is critical, your social and professional reputation online plays a lot of importance. Whether you’re spread all across the web in drunken pictures with your friends or you’ve been blogging extensively about your gardening skills, your online presence will determine how others perceive you.
And remember – each post, tweet, shout out or feed will go one step ahead in determining an online brand called YOU.
Update every single relevant detail
Note that we’re suggesting you update every single relevant detail and not every possible personal detail though feeds like ‘Not in a good mood today". Even if you don’t have a new job title to post or a new achievement to flaunt off, you could choose to update more details of a certain project that you’re currently involved in.
Employers are on the prowl for talented individuals with niche skills. Imagine what a world of a difference it would make for an employer to read the timeline of your existing project, what software you used, where you traveled, the challenges you faced and so on.
It’s almost an irony that in this brand-crazy world, we follow every single update from our most trusted brands, but completely forget to maintain our own branding online. Surely, you haven’t come across a global company who has different product details on different websites, right?
You have to treat yourself in the same way – as a Global Reputable Product.
Make sure that the profile you made during your school days doesn’t clash with your current website or your updated LinkedIn profile. A top reason why personal branding often fails is because a reader gets different impressions of you from various sources.
Get a third person’s view
We all know that creating Google Alerts is the best way to know about the latest piece of published content online that bears your name. This tool will help you tremendously in spotting misuse of your name or content by a third party.
You must also ask an acquaintance who does not know you well, to carry out an evaluation of your online reputation by googling your name as if a third person would. What do they think?
Do you come across a serious, passionate, cocky, unreliable, positive or flippant? Use this valuable feedback to strengthen an online brand called YOU.
Un-tagging yourself is clearly a term we’ve used in the context of Facebook. But the underlying concept here is that you must keep a double check on what your friends and other acquaintances are posting. Because that content may be linked to you, knowingly or unknowingly.
To manage your own reputation and branding, you might have cleaned up your online presence, but unknowingly you might be getting negatively affected by what someone else has published about the company that you belong to.
What conversations your closely associated colleagues and friends are having too, could affect your online branding.
Give a clear call to action
You may think that giving out your phone contacts or email is good enough to help a person seeking you professionally. But sometimes, that’s not good enough. Just about everyone does that these days. If possible, get a domain name with your name. This is the first impression that you’re reliable and here to stay.
If you’re trying to attract someone professionally, put links for free newsletters with your expert advice or offer a free first time trial version of your services. You can also go to the extent of offering a free coffee if someone locally wants to have a business chat with you. Don’t expect other people to reach out to you by having them fill out a contact form. Make sure you grab their attention yourself.
Do you have any suggestions or Tips to manage personal branding online? let us know!