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Average Online Advertising Rates in the world – India 66th!

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In last few years, Online advertising has been growing at much better pace than any other traditional advertising medium – According to recent report put together by Magna Global, online advertising spends will touch 71 Billion dollars this year globally.

 global advertising forecast

In India, online advertising is picking up pace as well, thanks to growth of Internet users in India, which has now crossed 100 million user mark. Currently, advertising spends in India are pegged at 200 Million USD, less than 0.5 percent of global market share. But over next 3 years, it is expected that Indian online advertising will touch close to USD 1 Billion.

While doing a comparison on average advertising rates in India, I came across an interesting chart published by Social Bakers giving average global advertising rates for Facebook. Although India is now one of the top 5 countries in the world in terms of internet users, average advertising rates (Cost per thousand impressions – CPM & Cost per Click -CPC) are abysmally low.

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Average Online Advertising Rates Globally [Facebook Ads]


#

Country

avg. CPC

avg. CPM

1

Cayman Islands

$1.15

$0.49

2

Russia

$0.99

$0.43

3

Japan

$0.73

$0.31

4

Australia

$0.68

$0.29

5

Isle of Man

$0.65

$0.28

6

United Kingdom

$0.60

$0.26

7

South Africa

$0.59

$0.26

8

Sweden

$0.56

$0.24

9

Norway

$0.53

$0.23

10

Ireland

$0.51

$0.22

11

United States

$0.47

$0.20

12

Denmark

$0.46

$0.20

13

Netherlands

$0.46

$0.20

14

Canada

$0.44

$0.19

15

Nigeria

$0.44

$0.19

16

Jersey

$0.44

$0.19

17

New Zealand

$0.43

$0.19

18

Ukraine

$0.42

$0.18

19

Bermuda

$0.42

$0.18

20

Switzerland

$0.41

$0.18

21

South Korea

$0.41

$0.17

22

Germany

$0.40

$0.17

23

Spain

$0.38

$0.17

24

Italy

$0.38

$0.16

25

Luxembourg

$0.37

$0.16

26

US Virgin Islands

$0.37

$0.16

27

Uzbekistan

$0.36

$0.16

28

France

$0.35

$0.15

29

Guernsey

$0.35

$0.15

30

Kenya

$0.35

$0.15

31

Kazakhstan

$0.35

$0.15

32

Belgium

$0.33

$0.14

33

Netherlands Antilles

$0.33

$0.14

34

Belarus

$0.33

$0.14

35

Finland

$0.32

$0.14

36

Austria

$0.30

$0.13

37

Swaziland

$0.28

$0.12

38

Liechtenstein

$0.28

$0.12

39

Lesotho

$0.27

$0.12

40

Turks and Caicos Islands

$0.27

$0.12

41

Papua New Guinea

$0.27

$0.12

42

Saudi Arabia

$0.26

$0.11

43

Israel

$0.26

$0.11

44

Qatar

$0.26

$0.11

45

Bahrain

$0.25

$0.11

46

Vanuatu

$0.25

$0.11

47

Angola

$0.25

$0.11

48

Oman

$0.25

$0.11

49

Puerto Rico

$0.25

$0.11

50

Singapore

$0.25

$0.11

51

Malawi

$0.24

$0.10

52

Brazil

$0.24

$0.10

53

Réunion

$0.24

$0.10

54

Lebanon

$0.24

$0.10

55

United Arab Emirates

$0.24

$0.10

56

Zambia

$0.23

$0.10

57

Hong Kong

$0.23

$0.10

58

Faroe Islands

$0.23

$0.10

59

Greenland

$0.23

$0.10

60

Iceland

$0.23

$0.10

61

Kuwait

$0.23

$0.10

62

Czech Republic

$0.23

$0.10

63

Martinique

$0.22

$0.09

64

Guadeloupe

$0.22

$0.09

65

Vatican City

$0.21

$0.09

66

India

$0.21

$0.09

67

Nauru

$0.21

$0.09

68

American Samoa

$0.21

$0.09

69

Malta

$0.21

$0.09

70

Namibia

$0.21

$0.09

71

Aland Islands

$0.21

$0.09

72

Slovakia

$0.20

$0.09

73

Portugal

$0.20

$0.09

74

Mozambique

$0.20

$0.09

75

Kyrgyzstan

$0.20

$0.09

76

Poland

$0.20

$0.09

77

Latvia

$0.20

$0.09

78

French Guiana

$0.20

$0.08

79

Haiti

$0.20

$0.08

80

Moldova

$0.19

$0.08

81

French Polynesia

$0.19

$0.08

82

Monaco

$0.19

$0.08

83

The Gambia

$0.19

$0.08

84

Botswana

$0.19

$0.08

85

Macau

$0.19

$0.08

86

Aruba

$0.19

$0.08

87

Andorra

$0.18

$0.08

88

Gabon

$0.18

$0.08

89

Slovenia

$0.18

$0.08

90

Hungary

$0.18

$0.08

91

Costa Rica

$0.18

$0.08

92

British Virgin Islands

$0.18

$0.08

93

Tanzania

$0.18

$0.08

94

Romania

$0.18

$0.08

95

Estonia

$0.18

$0.08

96

Antigua and Barbuda

$0.18

$0.08

97

Uganda

$0.18

$0.08

98

Gibraltar

$0.18

$0.08

99

The Bahamas

$0.18

$0.08

100

Jordan

$0.18

$0.08

101

China

$0.17

$0.08

[Source]

Although, these rates are for Facebook Ads only, it gives you a general idea about the prevalent advertising rates across the globe. We use Google AdSense network on trak.in and we see very similar trend. Ad Clicks received from countries like US, UK and Japan fetch nearly 3 to 4 times as compared to Indian clicks.

However, with individual online spends increasing and ecommerce market in India growing fiercely, these CPM & CPC rates are bound to go north. Infact, just about 12 to 18 months back, average CPC rates in India were in the range of 10 cents, which have now gone up to around 20 cents!

What is your take on growth of online advertising in India?

"Average Online Advertising Rates in the world - India 66th!", 5 out of 5 based on 1 ratings.
  1. Sameer More says

    Hi Arun, Nice Article. What are the CPM rates now? Can you tell me? I am launching a website, so I need a good CPM ad network. Can you suggest me? What are cpc rate in job website

  2. vivek says

    Hi arun,

    Vivek here from techzone. We are planning to advertise on fb, it would be of great help if i could get the ad rates of different countries.

  3. swapnil says

    Hi Arun,

    Nice Article. What are the CPM rates now? Can you tell me? I am launching a website, so I need a good CPM ad network. Can you suggest me? I am from Pune.

  4. Mayank Gupta says

    Hi Arun,
    Where do you see the CPC rates next 3 years down the line in India and what is the average CPC right now?

    1. Arun Prabhudesai says

      Mayank – Everything depends on the economy and advertising demand. If the economy is growing well…New services / products are launching, then the advertising competition will rise and thus the CPC rates. However, given that the economy right now is going through a turmoil, I dont see CPC rates rising too much than current. The CPC rates in India remain low and similar to what has been suggested above..

  5. Mayank Gupta says

    Hi Arun
    Where do you see the CPC rates 3 years down the line in India and what is the average CPC right now?

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