R.I.P Pesky Calls & Spam SMSes from Sept. 27th!


Finally, its time to say good bye to Pesky Calls & Spam SMSes!

In a commercial communications customer preference amendment published today by TRAI (Telecom Regulatory Authority of India), telemarketers are now allowed to use only “140” numbering series from a fixed line network. This will come in-force from September 27th, 2011. If either the Telecom Operator or the marketing company breaches the regulations – there are very heavy fines that will be levied on both.

pesky calls

Here is the verbatim excerpt from the the TRAI notification:

Access Providers have to make relevant provisions in their network before allocation of resources to telemarketers using ‘140’ numbering series from fixed line network. Accordingly, relevant clauses of regulations has been amended and the regulations are being implemented from 27th September, 2011.

The above is applicable to any and all “Unsolicited Commercial Communications”. However, SMSs which are in public interest (as allowed under the Constitution or Telecom Regulatory of India (TRAI)) are exempt from above rule.

Additionally, any transactional messages – like information pertaining to  the account of its customer sent to the customer by a licensee or Bank or financial  institution or
insurance company or credit card company and others smses & calls that telephone subscriber has opted for are not classified as unsolicited communication and hence is exempt from the above rule.

Telecom provider also needs to ensure that any commercial communication (if opted by user) including SMS, other than transactional messages, is sent to a customer only between 0900 Hrs to 2100 Hrs.

The telephone subscriber can also partially or fully opt out of any categories (for receiving commercial communications) as given in National Customer Preference Register (NCPR, formerly called NDNC or National Do Not Call Register )

Read the entire amendment here.

So, finally after waiting for years, its time to say R.I.P to Pesky Calls & Spam SMSes!

  1. […] are yet again facing TRAI’s wrath. In last 18 months, TRAI has come up with many regulations to ensure that mobile subscribers are kept away from highly frustrating Spam SMSes and Pesky […]

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