Google Plus launched amid much funfare and is the growth stats are anything to go by, it is still going great guns. Enough has been written about what Google Plus is and what it offers (you should add Arun Prabhudesai to your circles if you aren’t, he discovers some simple yet unqiue use-cases of Google Plus).
Despite all that’s good about Google Plus, there has been this “Google Plus is for Geeks” reaction floating around in the blogosphere.
To a certain extent, the demographics do validate that it is currently dominated by Male Geeks. But, not any more! Games are here in Google+. It was always on the cards but Google has decided to launch it soon enough to ensure that users stick to the platform.
In an official blog post, Google announed the launch of games in Google Plus,
Today we’re adding games to Google+. With the Google+ project, we want to bring the nuance and richness of real-life sharing to the web. But sharing is about more than just conversations. The experiences we have together are just as important to our relationships. We want to make playing games online just as fun, and just as meaningful, as playing in real life.
To be launched in phases, the initial games list looks interesting enough to attract some interest (Yes, Angry Birds is there). Also, the screenshot suggests a different tab for games which could possibly help keep the public timeline clutter free or so i think. Even Google mentions in the blog post that the users will have utmost control on what games they want to play and when they want to play them.
Will Launch Of Games Cause A Shift In Demographics
So, the inertia to discover and join the network has not been high. Engagement however could have been a issue given that Google Plus is not your simple social network. Circles et all can take some getting used to and it could have hindered the engagement at a mass level.
Enter Games and a totally new set of users should start engaging with the network. The kinds that play the Farmvilles of the world might have a reason to hang around Google Plus after all.
Where technology centric folks could have loved the network for the collaboration rich environment Google Plus provides, now the average user will also have something to do with the network.
On a side note, I just hope the news feed does not get cluttered with those spammy game updates. If that happens, the “geeks” might not take it very well.
Whatever happens, the launch of Games leaves no doubt (if there was any) that Google is coming hard at Facebook and it wants to dominate the social space. Let’s wait and watch as the drama unfolds.
Till then happy gaming (whenever it is activated for you).