Top Indian Brands – Amul retains crown!

21

Its amazing how Amul keeps retaining the crown of being the top Indian brand even though they spend probably fraction of money on advertising & branding as compared to other Indian brands.

Campaign Top Asian Brands

Campaign Magazine which releases Asia’s top 1000 brand list every year has ranked Sony as the number 1 brand in Asia. Amul is the only Indian brand which has ranked in Top 100 Asian brands at number 89. It has slipped 16 places from the previous year’s rank of 73.

Kingfisher is 2nd Indian Brand to appear on the list and is placed 116th in Asia. Big Bazaar is 3rd with Asian Rank of 184. Please note that Campaign Magazine rankings are for Asian Brands only. So, there are no Google’s, Microsoft’s & Facebook’s of world in the rankings!

These rankings were arrived based on 2 main questions asked to 3,322 respondents in 16 Asian- Pacific region.

  • When you think of the following (product or service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the (product or service) category.
  • Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product or service) category?

Top Indian Brands

 

India Rank (2011) Asia Rank (2011) Brand Name Category 2010 RANK
1 89 Amul Milk powder/Milk/Ice-cream 73
2 116 Kingfisher Beer/Full-service Airlines 140
3 184 Big Bazaar   248
4 215 ICICI Bank Bank 182
5 216 State Bank of India (SBI) Bank 226
6 221 Airtel Mobile Service Provider 301
7 252 LIC Insurance 290
8 264 Cafe Coffee Day Coffee 396
9 270 Titan Watch 292
10 288 Lakme Cosmetics 289
11 290 HDFC Bank Bank 341
12 304 Apollo Pharmacy/Drugstore 342
13 336 Taj Hotel 304
14 358 Kissan Sauce/Condiment 482
15 360 Kelvinator White Goods 317
16 372 Barista Lavazza (India) Coffee Shop 534
17 394 Kwality Ice-cream 496
18 396 Mother Dairy Milk 273
19 411 Bajaj Motorcycle 563
20 428 Maruti Car/Automobile 413
21 435 Indian Oil Corporation Petrol/Gas Station 642
22 448 Tata Automobile 256
23 474 Clinic Shampoo 802
24 477 Air India Full-service Airlines 580
25 487 Godrej Consumer Electronics 389
26 490 Hero Honda Motorcycle 365
27 491 Myojo Instant Noodles 589
28 524 Videocon Consumer Electronics 386
29 551 Blue Dart Courier Company 670
30 553 Drypers Diaper 683
31 563 ICICI Prudential Insurance New entry
32 571 Spencer Convenience Store/Supermarket 748
33 594 Ceat Tyre 874
34 595 Tanishq Jewellery 700
35 617 BPCL Petrol/Gas Station 704
36 626 Haldiram Savoury Snack Food 722
37 642 Woodland Men’s Shoes 525
38 678 Onida Consumer Electronics 829
39 696 Axis Bank Bank New entry
40 700 Metro Supermarket 697
41 710 Boomer Chewing/Bubble Gum 627
42 724 DTDC Courier Company 734
43 747 Kinley Mineral Water 649
44 756 Parle Sweets and Candy 979
45 769 TVS Motorcycle New entry
46 785 Rin Detergent 848
47 799 ITC Hotel New entry
48 821 IFB Home & Kitchen Appliances New entry
49 832 Taj Mahal (Tea) Tea 780
50 834 Gold Flake Cigarette 823
51 844 Aavin Milk 969
52 851 Haywards Beer 999
53 864 Allianz Insurance Provider New entry
54 869 Raymonds Men’s Fashion Retailer 976
55 914 Himalaya Mineral Water New entry
56 936 Center Fresh Chewing/Bubble Gum 647
57 938 Dabur Toothpaste New entry
58 950 Frooti Fruit Juice New entry
59 953 Fair And Handsome Male Skincare Product 961
60 969 Thums Up Carbonated Soft Drink 792
61 983 The Professional Couriers Courier Company New entry
62 986 Park Avenue Personal Care/Men’s Shoes New entry
63 991 Arun Ice-cream New entry
64 997 More Supermarket New entry

 

There are 2 Indian brands which I don’t recognise or haven’t heard of them earlier and they are – Myojo brand of  Instant Noodles which is ranked at 27th and Arun brand of Ice – Cream which is ranked at 64!

Have you heard them earlier ?

Check the list of Top 1000 Asian Brands here !

  1. little_eye says

    true. M belongs 2 karnataka. i knw Arun brand bt never heard bt never abt Aavin.

  2. Saalmanjika Jaiswal says

    well its a gud survey no doubt but I have a tiny-winny problem that big Brands like HUL and Nestle are not seen in the top list and really whatz thz ARUN ICECREAM. I have had sooo many ice creams all my life but never once have I tasted arun ice cream and gosh it has even made to the list too and moreover at 63rd position. that is really somthing……

  3. Rakesh Raushan says

    I doubt sample taken for the survey is not appropriate hence given faulty survey results.

  4. Rakesh Raushan says

    Arun Icecream is the most popular brand of icecream in south india.

  5. Nidhi Varshneya says

    Naukri is no where to be seen :(

    1. Nidhi Varshneya says

      No, the list needs to be reviewed again lol

    2. Arun Prabhudesai says

      Yes, I agree…this list somehow does not look perfectly right….you have to take them with a pinch of salt :)

  6. Arun is the South Indian (Chennai) based Ice cream brand…Aavin is the milk brand of TN Govt…Aavin should be popular in TN and Arun with Chennai…

    1. Arun Prabhudesai says

      Thanks for letting me know…but like I mentioned I have never heard of them…and for them to be on the top brands list is really surprising… Probably most of the Indian respondents were from South India :)

    2. :) That too many milk and milk made brands…

  7. ghosh says

    All these brand studies need to be taken with a pinch of salt. Never heard of brands like Myojo & Arun Icream and yet Myojo is ranked higher than Taj Mahal tea and Gold Flake Cigarette

    1. Arun Prabhudesai says

      Agreed Ghosh…. I am surprised too…

  8. Yash Gadhiya says

    I doubt the quality of the sample of this survey. Never heard of Myojo or Aavin. There is Kinley but no mention of Bisleri which is a synonym for bottled water in India. Bajaj comes before Hero Honda! More and Spenders? Are you kidding me? And Arun when did you start selling Ice creame? :)

    The survey is a joke!

  9. Vignesh David says

    amul-the top indian brand.

Leave A Reply

Your email address will not be published.

who's online