Today’s Hindustan Times (Delhi) paper has a couple of interesting advertisements. Both the advertisements are by leading TV news channels – CNN-IBN and Times Now.
Both the TV channels have declared that they received highest viewership on the Elections’ results day. Interestingly, both have also provided graphical data representing the same.
Some observations about these ads:
- The graphs in both the advertisements have data for three TV channels – CNN-IBN, Times Now and NDTV 24X7.
- Both the advertisements mention the source as TAM
Screenshot of these advertisements:
The only possible explanation which comes to my naive mind is that both the advertisements are just showing a subset of the complete picture, i.e both showing only that data which is favorable to them. Even worst, they may actually showing wrong numbers (But, I doubt TV channels will do that).
But from viewers perspective, they are taken for a ride with these numbers as the complete picture is not given!
With whom lies the responsibility?
A thought which comes up is, with whom does the responsibility lie to ensure that correct and complete picture is presented to users in such cases. Should it be TAM which should not authorize the use of a subset of its report or should Hindustan Times (or any other paper) validate each and every piece of data given out to users through advertisements in its papers.
I think none of the above options are really practical enough to be implemented. So, in the end real responsibility lies with the companies themselves (in this case CNN-IBN and Times Now) to present the right picture.
What do you think? Any other solutions that come to your mind?
[This guest post is written by Achalla Venugopal, a software developer by profession, an avid reader and a tech enthusiast. He blogs at Chase Thought and you can find him on twitter @VenuAchalla]