Rediff.com India Ltd (NASDAQ listed) is the new entrant in the super hot group-deal market with- Rediff Deal Ho Jaye!
[Picture courtesy: Rediff.com]
As per the report and as quoted by Mr. Ajit Balakrishnan:
The service, essentially, offers consumers local services in about 40 cities across India at discounts that range from 30 per cent to 60 per cent on any deals that they avail of.
Among others "Rediff Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60 per cent discounts, thus helping them make the most of their quality time with their family and friends
Snapdeal.com which is India’s biggest group deal site boasts of being present in over 50 cities is Rediff’s major competitor, while Sosasta (acquired by Groupon) might throw surprises anytime. Groupon is also having good cash reserves as they got $12 million funding very recently.
Group buying concept is hot and happening across the globe but having too many players and far too less to offer in terms of service choices, there is both potential and threat to the industry in India!
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