Fake news on TV? No more.. [Media Monday]
If you’re few of those sensible guys/girls watching TV who don’t believe in any sensationalist claim/news on TV before doing a thorough research, then there is a good news. As quoted in today’s Hindustan Times-
The Indian news TV broadcasters, under the News Broadcasters’ Association (NBA), are defining a code of ethics and broadcasting standards for news; establishing a self-regulatory body, the News Broadcasting Standards Authority (NBSA); and inviting viewer complaints to the NBSA for offensive, incorrect or inappropriate news.
As discussed by HT the issue is actually with two major categories- News and Home Shopping. On one hand biased and sensationalistic news attract naive Television viewers (mostly from sub-urban and villages) and thrive on advertisers money and on the other Home shopping directly plays with consumers’ money by trying to sell products on false claims.
Lets take the example of few of such products which are shown throughout the day in different channels, as HT quotes-
Nazar Suraksha Kawach is blessed with so much extraordinary energy and power that it can guard and protects your family against the strongest super-natural forces, negative powers and evil looks.
Height Increaser: your growth potential reduces especially after puberty because your pituitary gland becomes inactive. With Height Increaser you can reactivate your pituitary gland. Besides using Height Increaser to stimulate your pituitary gland, it is also important for you to rejuvenate and revitalise your growth plate to increase your metabolism rate at the same time.
After reading this interview of Sundeep Malhotra, CEO, Homeshop 18 it becomes apparent that even he knows that the quality of products is doubtful-
Though the quality and claims of the products are dubious, the success of the model is born out by its continuing presence on expensive TV airtime.
I was amazed when one day I found out my mom ordering some Jewellery which was supposed to have divine qualities. Thanks god she didn’t like the design when it finally arrived and then refused to accept :)!
But this is a good move by Ministry to prevent TV channels from gaining by dubious means. But do you think this move will be good enough to stop over 100 odd channels running either tele shopping or news broadcasting? Moreover, what would be the sanctions imposed in case the channel/product is found to be inappropriate? What’s the use of issuing a notice which no one cares for? What’s your thought on this?