Undoubtedly, television is one of the greatest inventions of all time; which has given breakthrough to a whole lot of media industry revolving around the small screen – be it news broadcast, entertainment or religious channels.
Well, that’s about the good part of it. But, have you ever spared a thought – for how much average number of hours, on a daily basis, does a TV remains on in your house? In fact, I am sure many of us might own as many TV sets as the number of bedrooms in our houses.
No, wait before you jump to any conclusion. I am not suggesting you to scrap your television sets; nor am I denying you an opportunity to watch your favorite reality show or a saas-bahu saga. But, I just wanted to remind you that don’t allow this rapidly flickering idiot-box to captivate and transfix you.
You can access TV for periodic entertainment and remaining updated with the latest happenings around the globe; but don’t let it use you as their regular cookie. That’s what a unique campaign, initiated by Mumbai’s daily newspaper Hindustan Times, called “No TV Day” on January 29, seems to convey to the time-crunched Mumbaikars.
Under this campaign to invite people outdoors, HT has organized a carnival which includes two-hour laser-show, fireworks, magic shows performed by renowned dance groups and various other fun and frolics to dazzle the city.
For students, they have organized painting competition with the theme of ‘A day out with your family in Mumbai.’ For others, open air buses will guide you through the tours around South Mumbai from Gateway of India to CST railway station.
Seemingly, there is little to be gained from switching off television sets. In fact, in doing so you might miss an hour of a serial soap opera with a high melodrama and captivating swirl of images. But, how many of us realize that we just do not stop watching TV once our favorite program is done for the day?
We just surf on to another channel to check what’s on air next. We are immobilized by television’s power and find ourselves glued to the idiot box – almost proving one on our self. That’s the message a noteworthy campaign such as ‘No TV Day’ seems to send across the Mumbaikars.
It emphasizes how people have very less time to spare with their family and friends after almost whole day in office – be it in the form of outing, playing with your kids, chatting with your loved ones including parents, going for an after-dinner stroll or even socializing (not through twitter, but in personal) with your friends.
Moreover, it’s a same sorry tale even on Sundays and public holidays. So, where is the time to explore exquisite locations of Mumbai? When will you make an outing or go for a long drive to check the never-ending geography of Mumbai – which is, in fact, only a small dot on the huge map of India?
So, will you give your favorite time-pass reality show a miss for tomorrow?